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United States
Consumer behaviour
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19,110
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6,012
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5,820
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5,787
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5,787
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5,682
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5,670
Kundenzufriedenheit
5,615
Social Web
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5,295
Welt
4,988
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4,939
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4,646
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Blau, Francine D.
54
Kahn, Lawrence M.
42
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40
Lusk, Jayson L.
20
Rutherford, Malcolm
20
Bertrand, Marianne
17
Jang, Soocheong
15
Stavins, Joanna
15
Einav, Liran
14
Mueller, Barbara
14
Richards, Timothy J.
14
Tucker, Catherine
14
Kaplan, Greg
13
McFadden, Daniel
13
Neumark, David
13
Schuh, Scott
13
Agarwal, Sumit
12
Allcott, Hunt
12
Brummund, Peter
12
Han, Heesup
12
Kamenica, Emir
12
Tonsor, Glynn T.
12
Winter, Joachim
12
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11
Dong, Diansheng
11
Goldin, Claudia
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Hodgson, Geoffrey M.
11
Lusardi, Annamaria
11
Mitchell, Olivia S.
11
Nayga, Rodolfo M.
11
Bronnenberg, Bart J.
10
Cook, Jason
10
Diehl, Sandra
10
Dubé, Jean-Pierre
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10
Kolstad, Jonathan
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Larson-Koester, Miriam
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IGI Global
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USA / Bureau of Foreign and Domestic Commerce
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Cornell University / Department of Agricultural Economics
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Forschungsinstitut zur Zukunft der Arbeit
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USA / Bureau of the Census
3
Advertising Federation of America / Bureau of Research and Education
2
American Enterprise Institute for Public Policy Research
2
Boston College / Department of Economics
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Edward Elgar Publishing
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Federal Reserve Bank of New York
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INSEAD
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Information Resources Management Association
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Institute of Personnel Management
2
NetLibrary, Inc
2
Nuclear Energy Agency
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OECD
2
Russell Sage Foundation
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The Wharton Financial Institutions Center
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Universität Mannheim
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1
A. C. Nielsen Company <Northbrook, Ill.>
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Accounting and Economics in the New Economy Conference <2001, Cambridge, Mass.>
1
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Working paper / National Bureau of Economic Research, Inc.
376
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
NBER working paper series
105
Discussion paper series / IZA
90
Journal of advertising research
88
Journal of economic issues : jei
84
Journal of business research : JBR
77
Psychology & marketing
76
Journal of retailing and consumer services
72
The American economic review
68
Journal of advertising : official publication of the American Academy of Advertising
67
American journal of agricultural economics
60
International journal of hospitality management
56
Journal of fashion marketing and management
54
Economic inquiry : journal of the Western Economic Association International
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Applied economics
44
Discussion paper / Centre for Economic Policy Research
44
Journal of human resources : JHR
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
40
ILR review : the journal of work and policy
39
American economic journal : a journal of the American Economic Association
38
International journal of consumer studies
38
Journal of marketing theory and practice
38
Feminist economics
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of international consumer marketing
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
The review of economics and statistics
34
Journal of sport management : the official journal of the North American Society of Sport Management
33
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
Journal of business ethics : JOBE
30
Southern economic journal
30
International journal of sport management and marketing : IJSMM
28
The quarterly journal of economics
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Journal of marketing
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The journal of law & economics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
54
RePEc
21
EconStor
4
Other ZBW resources
2
USB Cologne (business full texts)
1
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1
Source credibility in attorney advertisements
Amyx, Douglas
;
Bristow, Dennis
;
Robb, Jeffrey
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003900842
Saved in:
2
Advertising
professionals' perceptions of the impact of
gender
portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
3
Sex, beauty, and youth : an analysis of
advertising
appeals targeting US women of different age groups
Taylor, Kimberly A.
;
Miyazaki, Anthony D.
;
Mogensen, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009770223
Saved in:
4
Character portrayal : examining
gender
roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
5
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
An empirical analysis of consumers' attitudes toward physicians' services
advertising
: a comparative cross-sectional study
Moser, H. R.
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
Saved in:
7
Comparison of the paths from consumer involvement types to ad responses between corporate
advertising
and product
advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
8
A cross-cultural and
gender
-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
9
The pretrial evaluation of innovative, new products : the effect of schema incongruity on the processing and effectiveness of
advertising
, and the evaluation of innovative, new att...
Hudson, Elania Sadella
-
2004
Persistent link: https://www.econbiz.de/10003946441
Saved in:
10
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan
;
Lee, Wei-na
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
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