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United States
Werbung
13,843
Advertising
9,876
Werbewirkung
7,984
Advertising effects
7,758
Marketing
6,914
Konsumentenverhalten
6,205
Consumer behaviour
6,173
Deutschland
5,818
Theorie
4,532
Theory
4,470
Germany
4,424
Online-Marketing
3,522
Internet marketing
3,407
Marketingmanagement
3,042
Marketing management
2,592
Markenführung
2,463
Brand management
2,453
USA
1,991
Electronic Commerce
1,922
Beziehungsmarketing
1,790
Relationship marketing
1,770
Verbraucherverhalten
1,647
Unternehmen
1,645
Markenpolitik
1,604
Kundenmanagement
1,489
Social Web
1,484
Social web
1,482
Markenimage
1,477
Text
1,475
Marktforschung
1,434
Internet
1,346
Brand image
1,340
Markenartikel
1,285
Öffentlichkeitsarbeit
1,184
Strategisches Management
1,155
Brand
1,035
Management
967
Erfolgsfaktor
911
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902
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113
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Article
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113
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42
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Bibliografie enthalten
21
Bibliography included
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19
Collection of articles written by one author
18
Sammlung
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9
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6
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6
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6
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5
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5
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4
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English
1,578
German
116
French
1
Italian
1
Author
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Kaiser, Harry M.
31
Mueller, Barbara
14
Kotler, Philip
12
Diehl, Sandra
10
Cheong, Yunjae
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Moser, H. R.
8
Okazaki, Shintaro
8
Reid, Leonard N.
8
Saffer, Henry
8
Zheng, Yuqing
8
Kim, Kihan
7
Schmit, Todd M.
7
Taylor, Charles Raymond
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
McQuarrie, Edward F.
6
Nelson, Jon Paul
6
Phillips, Barbara J.
6
Richards, Timothy J.
6
Terlutter, Ralf
6
Tucker, Catherine
6
Alston, Julian Mark
5
An, Soontae
5
Bakir, Aysen
5
Burton, Scot
5
Choi, Yung Kyun
5
DeLorme, Denise E.
5
Jones, D. G. Brian
5
Liaukonyte, Jura
5
Mortimer, Julie Holland
5
Petty, Ross D.
5
Sridhar, Shrihari
5
Tremblay, Victor J.
5
Yoon, Hye Jin
5
Yoon, Sukki
5
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National Bureau of Economic Research
10
Cornell University / Department of Agricultural Economics
3
Friedrich-Schiller-Universität Jena
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
J. L. Kellogg Graduate School of Management
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
Xerox Corporation
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Associazione Nazionale dell'Editoria Elettronica
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IGI Global
1
IMP Group
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
OECD / Directorate for Science, Technology and Industry
1
Pitney-Bowes <Stamford, Conn.>
1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Robert Wood Johnson Foundation
1
Smithsonian Institution
1
Springer International Publishing
1
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Journal of advertising research
86
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of advertising : the quarterly review of marketing communications
41
Working paper / National Bureau of Economic Research, Inc.
38
SpringerLink / Bücher
17
Psychology & marketing
16
Journal of promotion management : JPM
15
Journal of marketing communications
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of current issues and research in advertising : JCIRA
13
American journal of agricultural economics
12
Health marketing quarterly
12
Journal of business research : JBR
12
The journal of media economics
12
The journal of law & economics
11
Journal of marketing
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
NBER working paper series
9
The advertising and consumer culture reader
9
International journal of pharmaceutical and healthcare marketing : IJPHM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of historical research in marketing
8
European journal of marketing : EJM
7
International journal of industrial organization
7
Journal of marketing theory and practice
7
Services marketing quarterly
7
Southern economic journal
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Advances in applied microeconomics : a research annual
6
Discussion paper / Centre for Economic Policy Research
6
Europäische Hochschulschriften / 5
6
Journal of agricultural and applied economics
6
Journal of fashion marketing and management
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Review of industrial organization : RIO
6
The journal of business : B
6
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ECONIS (ZBW)
1,622
USB Cologne (EcoSocSci)
69
Showing
1
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date (oldest first)
1
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
2
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
3
Advertising in America : the first 200 years
Goodrum, Charles A.
-
1990
Persistent link: https://www.econbiz.de/10013533641
Saved in:
4
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
5
Grundlagen der internationalen
Werbung
: mit einer empirischen Fallstudie über den Einsatz von Werten in der
Werbung
am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
Saved in:
6
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
7
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
8
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
9
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
10
Two models of positive and negative political advertising with endogenous campaign contributions
Epifantseva, Ioulia Y.
-
2005
Persistent link: https://www.econbiz.de/10003952851
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