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The use of marketing indicators to measure and monitor the effects of implementing the concept of user-driven innovation
Krawczyk, Marzena - In: E-Finanse : finansowy kwartalnik internetowy 9 (2013) 4, pp. 53-60
The importance of users as a source of information for company innovation activity was raised in the 1980s by von Hippel. Today, a concept of a similar basis is known and developed in Europe under the name of User-Driven Innovation (UDI). The UDI is based on the belief that enterprises which are...
Persistent link: https://www.econbiz.de/10010390521
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Representative co-production : broadening the scope of the public service logic
Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10012178734
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Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos; Papagiannidis, Savvas - In: International journal of e-business research : an … 5 (2009) 4, pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
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Opportunism in co-production : implications for value co-creation
Ertimur, Burçak; Venkatesh, Alladi - In: Australasian marketing journal 18 (2010) 4, pp. 256-263
Persistent link: https://www.econbiz.de/10008738286
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Value variety and viability : designing for co-creation in a complex system of direct and indirect (goods) service value proposition
Ng, Irene; Briscoe, Gerard - 2011
Persistent link: https://www.econbiz.de/10009356960
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Firm-brand community value co-creation as alignment of practices
Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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Strategy and co-creation thinking
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
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Special issue: Understanding and implementing value co-creation
2014
Persistent link: https://www.econbiz.de/10010245929
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Special issue: business development and co-creation
Berendsen, Gerard (ed.); Gastaldi, Luca (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011530261
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Destinations and value co-creation : designing experiences as processes
Gnoth, Juergen - In: Design science in tourism : foundations of destination …, (pp. 125-138). 2017
Persistent link: https://www.econbiz.de/10011550644