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Offering a downgraded service to enhance profit?
Li, Shaorui; Chen, Jing; Chen, Bintong - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 302-311
Persistent link: https://www.econbiz.de/10011516503
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Displaced capital
Ramey, Valerie A.; Shapiro, Matthew D. - 1998
Persistent link: https://www.econbiz.de/10000680246
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Market segmentation : theoretical and empirical dimensions
Arndt, Johan - 1974
Persistent link: https://www.econbiz.de/10000053551
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Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 600-609
Persistent link: https://www.econbiz.de/10003765817
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Evaluating research and development : the segmental approach
Quinn, James Brian - 1959
Persistent link: https://www.econbiz.de/10002681638
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An inductive learning approach to market segmentation based on customer profile-attributes
Leung, Chi-hong - In: Asian journal of marketing : the official journal of … 3 (2009) 3, pp. 65-81
Persistent link: https://www.econbiz.de/10003971743
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Target segment strategy
Dibb, Sally; Simkin, Lyndon - In: Marketing theory : a student text, (pp. 237-260). 2010
Persistent link: https://www.econbiz.de/10003950837
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Bayesian estimation and evaluation of the segmented markets friction in equilibrium monetary models
Landon-Lane, John S.; Occhino, Filippo - In: Journal of macroeconomics 30 (2008) 1, pp. 444-461
Persistent link: https://www.econbiz.de/10003665331
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Three essays on price discrimination
Liu, Qihong - 2003
Persistent link: https://www.econbiz.de/10003385399