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The Effect of Celebrity Endors...
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ECONIS (ZBW)
2,854
RePEc
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1
Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton
;
Kelting, Katie
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
Saved in:
2
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
3
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
4
Demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L.
- In:
American economic journal : a journal of the American …
6
(
2014
)
2
,
pp. 76-104
Persistent link: https://www.econbiz.de/10010361797
Saved in:
5
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
6
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
Saved in:
7
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
Saved in:
8
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
9
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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10
Great (transformation) leadership
Khatri, Naresh
;
Templer, Klaus J.
;
Budhwar, Pawan S.
- In:
South Asian journal of global business research : …
1
(
2012
)
1
,
pp. 38-62
Persistent link: https://www.econbiz.de/10009706473
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