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United States
Consumer behaviour
83,153
Konsumentenverhalten
80,673
Marketing
31,431
Theorie
11,578
Theory
11,404
Relationship marketing
9,989
Beziehungsmarketing
9,918
Brand management
8,227
Markenführung
8,158
Brand image
6,861
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6,855
USA
6,074
Marketingmanagement
6,053
Deutschland
5,927
Customer satisfaction
5,855
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5,845
Online-Handel
5,664
Kundenzufriedenheit
5,656
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5,651
Germany
5,324
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5,140
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5,135
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5,129
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5,120
Markenartikel
4,616
Brand
4,577
Service quality
4,499
Einzelhandel
4,492
Dienstleistungsqualität
4,433
Retail trade
4,376
Electronic Commerce
4,070
Verbraucherverhalten
3,923
Werbewirkung
3,796
E-commerce
3,775
Advertising effects
3,741
Werbung
3,717
Advertising
3,679
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3,419
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3,283
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571
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1,799
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15
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161
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138
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88
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84
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53
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46
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38
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Kotler, Philip
21
Lusk, Jayson L.
21
Stavins, Joanna
15
Einav, Liran
14
Jones, D. G. Brian
14
Tadajewski, Mark
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Calantone, Roger J.
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Viswanathan, Madhu
9
Yoon, Sukki
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
Layton, Roger A.
8
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National Bureau of Economic Research
58
American Marketing Association
19
American Management Association
5
Friedrich-Schiller-Universität Jena
4
IGI Global
4
USA / Bureau of Foreign and Domestic Commerce
4
European Society for Opinion and Marketing Research
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Seminar on market modelling
3
USA / Department of Agriculture
3
USA / Economic Research Service
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
USA / Bureau of the Census
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for Studies in Higher Education, UC Berkeley
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of business research : JBR
82
Journal of retailing and consumer services
71
Psychology & marketing
65
NBER working paper series
57
International journal of hospitality management
52
American journal of agricultural economics
51
Journal of fashion marketing and management
51
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The journal of consumer marketing
41
International journal of consumer studies
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The American economic review
37
Journal of international consumer marketing
34
Journal of marketing theory and practice
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of the Academy of Marketing Science
31
International journal of retail & distribution management
30
Journal of marketing
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of macromarketing : examining the interactions among markets, marketing, and society
29
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
27
Journal of marketing management : MM
27
Discussion paper / Centre for Economic Policy Research
26
Journal of business ethics : JOBE
26
Applied economics
25
History of marketing thought ; Volume 1
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
Journal of advertising research
24
History of marketing thought ; Volume 2
23
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of food products marketing
23
Journal of historical research in marketing
23
Journal of advertising : official publication of the American Academy of Advertising
21
The review of economics and statistics
21
European journal of marketing : EJM
20
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Source
All
ECONIS (ZBW)
5,619
USB Cologne (EcoSocSci)
49
RePEc
10
USB Cologne (business full texts)
1
BASE
1
Other ZBW resources
1
Showing
1
-
10
of
5,681
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articles prioritized
date (newest first)
date (oldest first)
1
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
3
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
4
Editorial: Technology,
marketing
and consumer orientation
Khare, Arpita
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
Saved in:
5
Experience
marketing
: conceptual insights and the difference from experiential
marketing
Leppiman, Anu
;
Same, Siiri
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 240-258)
.
2011
Persistent link: https://www.econbiz.de/10009515030
Saved in:
6
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
7
Creating the cautious consumer :
marketing
managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Saved in:
8
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
9
CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem
;
Kravets, Olga
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
Saved in:
10
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
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