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ECONIS (ZBW)
4,269
RePEc
94
EconStor
24
USB Cologne (EcoSocSci)
12
BASE
3
Showing
1
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10
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4,402
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date (oldest first)
1
The impact of internationalization of US multinationals on public affairs strategy and performance : a comparison at 1993 and 2003
Johnson, Julius H.
;
Mirchandani, Dinesh A.
;
Meznar, …
- In:
Business & society
54
(
2015
)
1
,
pp. 89-125
Persistent link: https://www.econbiz.de/10010475374
Saved in:
2
Effectiveness criteria for icons as tourist attractions : a comparative study between the United States and
China
Tang, Liang
;
Morrison, Alastair M.
;
Lehto, Xinran Y.
; …
- In:
Journal of travel and tourism marketing
26
(
2009
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10003868759
Saved in:
3
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on
celebrity
endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
4
Dead
celebrity
(Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
Saved in:
5
Endorser's attributes and its influence on attitude towards
celebrity
endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
6
Can a
celebrity
serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
7
Celebrity
chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
8
Celebrity
violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
9
Access Hollywood :
celebrity
endorsements in American politics
Marland, Alexander J.
;
Lalancette, Mireille
- In:
Political marketing in the United States
,
(pp. 130-147)
.
2014
Persistent link: https://www.econbiz.de/10010417793
Saved in:
10
The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
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