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Luxury branding
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United States
Consumer behaviour
81,922
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4,361
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3,994
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3,664
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3,575
Marketingmanagement
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26
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18
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16
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14
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13
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9
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9
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9
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9
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8
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OECD
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P.C.O.-Verlag
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European University Institute / Department of Economics
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Federal Reserve Bank of New York
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IGI Global
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INSEAD
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337
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Journal of business research : JBR
75
Journal of retailing and consumer services
72
Psychology & marketing
64
Health affairs : at the intersection of health, health care, and policy
63
International journal of hospitality management
58
Journal of fashion marketing and management
52
The American economic review
50
American journal of agricultural economics
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
The journal of consumer marketing
40
American economic journal : a journal of the American Economic Association
38
Journal of marketing theory and practice
38
International journal of consumer studies
37
The journal of brand management : an international journal
37
Journal of advertising research
34
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
29
International journal of sport management and marketing : IJSMM
28
The journal of product & brand management
27
Journal of sport management : the official journal of the North American Society of Sport Management
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Applied economics
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Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
24
Journal of food products marketing
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Journal of the Academy of Marketing Science
23
The review of economics and statistics
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Inquiry : a journal of health care organization, provision and financing
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Journal of advertising : official publication of the American Academy of Advertising
22
Journal of business ethics : JOBE
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European journal of marketing : EJM
21
Journal of travel and tourism marketing
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Services marketing quarterly
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
30
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
2
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
3
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
4
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
5
If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn
;
Sojka, Jane Z.
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
8
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
Saved in:
9
The potential of social media for luxury
brand
management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
10
Motivators of prestige
brand
purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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