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Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
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The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Pollitte, … - In: Psychology & marketing 33 (2016) 9, pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
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Populence : exploring luxury for the masses
Granot, Elad; Russell, La Toya M.; Brashear-Alejandro, … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
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The potential of social media for luxury brand management
Jin, Seung-A Annie - In: Marketing intelligence & planning 30 (2012) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797