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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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The agile marketer : turning customer experience into your competitive advantage
Smart, Roland - 2016
"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it … Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the … foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing …
Persistent link: https://www.econbiz.de/10013546986
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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A re-examination of socially responsible consumption and its measurement
Webb, Deborah J.; Mohr, Lois A.; Harris, Katherine E. - In: Journal of business research : JBR 61 (2008) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10003625045
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Trading up : the new American luxury
Silverstein, Michael; Fiske, Neil - 2003
Persistent link: https://www.econbiz.de/10001788294
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Marketing luxury goods online
Kluge, Philipp Nikolaus - 2016
Persistent link: https://www.econbiz.de/10011512919