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Dimensions of general market demand associated with professional team sports : development of a scale

Byon, Kevin K.; Zhang, James J.; Connaughton, Daniel P. - In: Sport management review 13 (2010) 2, pp. 142-157

Persistent link: https://www.econbiz.de/10003966541

Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues

Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343

Persistent link: https://www.econbiz.de/10012256486

Dimensions of market demand associated with Taekwondo schools in North America : development of a scale

Kim, Min Kil; Zhang, James J.; Ko, Yong Jae - In: Sport management review 12 (2009) 3, pp. 149-166

Persistent link: https://www.econbiz.de/10003913572

An importance-performance analysis of media activities associated with WNBA game consumption

Zhang, James J.; Lam, Eddie T. C.; Cianfrone, Beth A.; … - In: Sport management review 14 (2011) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10008860087

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework

Chen, Kenneth K.; Zhang, James J. - In: Sport management review 14 (2011) 2, pp. 103-116

Persistent link: https://www.econbiz.de/10009160478

Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme

Jin, Liyan; Mao, Luke Lunhua; Zhang, James J.; Walker, … - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 121-141

Persistent link: https://www.econbiz.de/10009407932

Marketing strategies and practices of women's soccer in the United States : historical perspective

Henderson, Chris; Leopkey, Becca; Zhang, James J. - In: Sport marketing in a global environment : strategic …, (pp. 187-206). 2022

Persistent link: https://www.econbiz.de/10013475288

Sport business in leading economies

Zhang, James J. (ed.); Huang, Roger Haiyan (ed.); … - 2018 - First edition

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country

Persistent link: https://www.econbiz.de/10011730332

Sport as a vehicle for socialization and maintenance of cultural identity : international students attending American universities

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Persistent link: https://www.econbiz.de/10008668769

Identifying key market demand factors associated with high school basketball tournaments

Cianfrone, Beth A.; Zhang, Xiaohe; Pitts, Brenda G.; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 91-104

Persistent link: https://www.econbiz.de/10011304059