//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Can Online Word-of-Mouth Commu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Social Web
20,747
Social web
20,716
Theorie
13,124
Theory
12,882
Product quality
10,818
Produktqualität
10,804
Relationship marketing
10,262
Beziehungsmarketing
10,239
Online-Marketing
8,508
Brand management
8,414
Internet marketing
8,413
Markenführung
8,377
Brand image
7,127
Markenimage
7,092
Online-Handel
6,410
Online retailing
6,398
Customer satisfaction
6,180
USA
6,096
Kundenzufriedenheit
6,012
Service quality
5,548
Dienstleistungsqualität
5,495
Deutschland
5,129
Electronic Commerce
5,081
Viral marketing
4,912
E-commerce
4,905
Virales Marketing
4,892
Germany
4,773
Brand
4,569
Markenartikel
4,561
Einzelhandel
4,345
Retail trade
4,302
Werbewirkung
3,976
Advertising effects
3,934
Experiment
3,708
Verbraucherverhalten
3,592
Advertising
3,498
Emotion
3,488
more ...
less ...
Online availability
All
Undetermined
1,097
Free
746
Type of publication
All
Article
4,123
Book / Working Paper
1,692
Journal
12
Type of publication (narrower categories)
All
Article in journal
3,708
Aufsatz in Zeitschrift
3,708
Graue Literatur
1,008
Non-commercial literature
1,008
Arbeitspapier
865
Working Paper
865
Aufsatz im Buch
392
Book section
392
Hochschulschrift
175
Thesis
149
Collection of articles of several authors
81
Sammelwerk
81
Case study
64
Fallstudie
64
Collection of articles written by one author
58
Sammlung
58
Lehrbuch
40
Aufsatzsammlung
39
Textbook
38
Conference paper
25
Konferenzbeitrag
25
Reprint
23
Konferenzschrift
17
Bibliografie enthalten
15
Bibliography included
15
Amtsdruckschrift
14
Government document
14
Systematic review
14
Übersichtsarbeit
14
Glossar enthalten
13
Glossary included
13
Guidebook
12
Ratgeber
12
Conference proceedings
10
Bibliografie
5
Statistik
4
Market information
3
Marktinformation
3
Mehrbändiges Werk
3
Multi-volume publication
3
more ...
less ...
Language
All
English
5,720
German
89
French
14
Undetermined
5
Spanish
2
Swedish
1
Author
All
Lusk, Jayson L.
21
Allcott, Hunt
17
Einav, Liran
16
Stavins, Joanna
15
Jang, Soocheong
13
Kolstad, Jonathan
13
McFadden, Daniel
13
Schuh, Scott
13
Tonsor, Glynn T.
13
Agarwal, Sumit
12
Han, Heesup
12
Waldfogel, Joel
12
Winter, Joachim
12
Feenstra, Robert C.
11
Gentzkow, Matthew Aaron
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Tucker, Catherine
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Finkelstein, Amy
10
Goldfarb, Avi
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Knittel, Christopher R.
10
Roe, Brian
10
Baghestani, Hamid
9
Bloom, Nicholas
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Jin, Ginger Zhe
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Manova, Kalina
9
Nevo, Aviv
9
more ...
less ...
Institution
All
National Bureau of Economic Research
80
IGI Global
13
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco
2
Hongkong / Securities and Futures Commission
2
INSEAD
2
Information Resources Management Association
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
Springer Fachmedien Wiesbaden
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for International Food and Agricultural Policy
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural Economics
1
Cornell University / Department of Applied Economics and Management
1
Defense Advanced Research Projects Agency
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European Organization for Quality Control
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
324
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
NBER working paper series
78
Journal of retailing and consumer services
72
Journal of business research : JBR
70
Psychology & marketing
66
American journal of agricultural economics
59
International journal of hospitality management
57
Journal of fashion marketing and management
51
The American economic review
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
The journal of consumer marketing
40
The review of economics and statistics
39
International journal of consumer studies
38
Journal of advertising research
37
Discussion paper / Centre for Economic Policy Research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
American economic journal : a journal of the American Economic Association
34
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
29
Applied economics
28
International journal of sport management and marketing : IJSMM
27
Journal of travel and tourism marketing
26
Journal of political economy
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of the Academy of Marketing Science
23
Journal of food products marketing
22
Journal of business ethics : JOBE
21
The quarterly journal of economics
21
Young consumers : insight and ideas for responsible marketers
21
Services marketing quarterly
20
Journal of marketing theory and practice : JMTP
19
The journal of services marketing
19
more ...
less ...
Source
All
ECONIS (ZBW)
5,809
USB Cologne (EcoSocSci)
11
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
5,827
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
2
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
3
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
4
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
5
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
6
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
Saved in:
7
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
8
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
9
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
10
Consumer usage of online travel reviews : expanding the unified theory of acceptance and use of technology 2 model
Assaker, Guy
;
Hallak, Rob
;
El Haddad, Rania
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10012213300
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->