Similar Search Results

The corporate branding triumvarite : values, promise and behaviour?

Balmer, John M. T. (contributor) - 2004

Persistent link: https://www.econbiz.de/10002590164

A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector

Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290

Persistent link: https://www.econbiz.de/10012060071

Twenty-five years of the Journal of Brand Management

Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 489-493

Persistent link: https://www.econbiz.de/10011962811

Family heritage in corporate heritage branding : opportunities and risks

Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017

Persistent link: https://www.econbiz.de/10011656857

International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

Meierer, Markus - 2011

Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...