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Color in Advertising
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United States
Consumer behaviour
83,542
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Werbung
13,886
Online-Marketing
13,228
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13,112
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11,579
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6,149
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6,045
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5,979
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5,856
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5,851
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5,562
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5,543
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4,981
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4,742
Germany
4,731
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4,687
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4,612
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4,532
Dienstleistungsqualität
4,483
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4,418
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Kaiser, Harry M.
35
Collins, William J.
34
Margo, Robert A.
26
Fryer, Roland G. <Jr.>
24
Ross, Stephen L.
22
Bayer, Patrick J.
21
Carson, Scott Alan
21
Fairlie, Robert W.
21
Darity, William A. <Jr.>
20
Lusk, Jayson L.
20
Chay, Kenneth Y.
17
Tucker, Catherine
17
Holzer, Harry J.
16
Rothstein, Jesse
16
Logan, Trevon D.
15
Mazumder, Bhashkar
15
Price, Gregory N.
15
Stavins, Joanna
15
Arcidiacono, Peter
14
Currie, Janet M.
14
Einav, Liran
14
Jang, Soocheong
14
Lang, Kevin
14
Card, David E.
13
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13
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13
Schuh, Scott
13
Winter, Joachim
13
Wolfers, Justin
13
Agarwal, Sumit
12
Cawley, John H.
12
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12
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12
Heiss, Florian
12
Levitt, Steven D.
12
Neumark, David
12
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12
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12
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11
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11
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Russell Sage Foundation
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American Marketing Association
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Friedrich-Schiller-Universität Jena
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IGI Global
5
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4
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Cornell University / Department of Agricultural Economics
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Advertising Federation of America / Bureau of Research and Education
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Boston College / Department of Economics
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European Society for Opinion and Marketing Research
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Bureau of Economic and Business Research <Champaign, Ill.>
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Working paper / National Bureau of Economic Research, Inc.
470
NBER working paper series
169
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
The review of black political economy
109
The American economic review
102
Journal of business research : JBR
75
Psychology & marketing
74
Journal of retailing and consumer services
71
Journal of advertising research
65
Discussion paper series / IZA
63
American journal of agricultural economics
55
International journal of hospitality management
54
Journal of fashion marketing and management
54
Journal of advertising : official publication of the American Academy of Advertising
51
The review of economics and statistics
51
The quarterly journal of economics
50
Discussion paper / Centre for Economic Policy Research
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
45
Journal of urban economics
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
American economic journal : a journal of the American Economic Association
41
The journal of consumer marketing
41
Economic inquiry : journal of the Western Economic Association International
38
International journal of consumer studies
38
Journal of international consumer marketing
37
Journal of marketing theory and practice
35
Applied economics
33
Journal of human resources : JHR
33
The journal of law & economics
33
The American journal of economics and sociology
32
International journal of advertising : the quarterly review of marketing communications
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
CESifo working papers
30
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
International journal of sport management and marketing : IJSMM
28
Journal of business ethics : JOBE
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The journal of economic history
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
8,039
USB Cologne (EcoSocSci)
137
RePEc
6
Other ZBW resources
2
USB Cologne (business full texts)
1
Showing
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date (oldest first)
1
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Mini-film
advertising
and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
3
Skin color shades in
advertising
to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
Saved in:
4
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
5
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
6
"Hate at First Sight" : evidence of consumer discrimination against African-Americans in the US
Laouénan, Morgane
- In:
Labour economics : official journal of the European …
46
(
2017
),
pp. 94-109
Persistent link: https://www.econbiz.de/10011951553
Saved in:
7
Different service, same experience : documenting the subtlety of modern racial discrimination in U.S. restaurants
Brewster, Zachary W.
;
Brauer, Jonathan R.
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 190-202
Persistent link: https://www.econbiz.de/10011730769
Saved in:
8
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
9
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
10
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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