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Basic marketing : a managerial approach
MacCarthy, Edmund Jerome; Perreault, William D. - 1984 - 8. ed
Persistent link: https://www.econbiz.de/10000695596
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.; Morgan, Neil A.; Perreault, William D. - In: Journal of marketing 75 (2011) 5, pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Basic marketing : a global-managerial approach
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - 15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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Consumer attitudes toward marketing in England and the United States
French, Warren A. - In: European journal of marketing : EJM 16 (1982) 6, pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418