//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Source, message and medium? :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Social Web
20,747
Social web
20,716
Online-Marketing
13,226
Internet marketing
13,110
Theorie
12,718
Theory
12,464
Relationship marketing
10,608
Beziehungsmarketing
10,579
Brand management
8,942
Markenführung
8,897
Werbewirkung
8,025
Advertising effects
7,798
Brand image
7,377
Markenimage
7,353
Online-Handel
6,746
Online retailing
6,731
USA
6,610
Customer satisfaction
6,135
Deutschland
6,025
Kundenzufriedenheit
5,972
Electronic Commerce
5,882
Germany
5,632
E-commerce
5,604
Credibility
5,556
Soziale Werte
5,521
Social values
5,505
Glaubwürdigkeit
5,378
Advertising
5,368
Werbung
5,339
Viral marketing
4,912
Virales Marketing
4,892
Service quality
4,721
Brand
4,673
Dienstleistungsqualität
4,673
Markenartikel
4,662
Einzelhandel
4,352
Retail trade
4,310
more ...
less ...
Online availability
All
Undetermined
1,199
Free
744
Type of publication
All
Article
4,567
Book / Working Paper
1,744
Journal
13
Type of publication (narrower categories)
All
Article in journal
4,044
Aufsatz in Zeitschrift
4,044
Graue Literatur
1,016
Non-commercial literature
1,016
Working Paper
872
Arbeitspapier
871
Aufsatz im Buch
505
Book section
505
Hochschulschrift
182
Thesis
154
Case study
85
Fallstudie
85
Collection of articles of several authors
79
Sammelwerk
79
Collection of articles written by one author
58
Sammlung
58
Aufsatzsammlung
40
Lehrbuch
39
Textbook
38
Conference paper
26
Konferenzbeitrag
26
Reprint
24
Bibliografie enthalten
23
Bibliography included
23
Guidebook
23
Ratgeber
23
Systematic review
14
Übersichtsarbeit
14
Glossar enthalten
13
Glossary included
13
Amtsdruckschrift
12
Government document
12
Bibliographie
11
Konferenzschrift
11
Bibliografie
6
Conference proceedings
5
No longer published / No longer aquired
4
Statistik
4
Market information
3
Marktinformation
3
more ...
less ...
Language
All
English
6,186
German
118
French
15
Undetermined
8
Spanish
2
Swedish
1
Author
All
Kaiser, Harry M.
20
Lusk, Jayson L.
20
Allcott, Hunt
19
Tucker, Catherine
17
Goldfarb, Avi
15
Jang, Soocheong
15
Stavins, Joanna
15
Einav, Liran
14
Gentzkow, Matthew Aaron
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Mueller, Barbara
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Cawley, John H.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Greenwood, Jeremy
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Moretti, Enrico
9
Pentina, Iryna
9
Barber, Nelson
8
more ...
less ...
Institution
All
National Bureau of Economic Research
82
IGI Global
11
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Universität Mannheim
3
Brookings Institution
2
Chambre de commerce et d'industrie de Paris
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
The Wharton Financial Institutions Center
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Boston College / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Cato Institute
1
Centre of Policy Studies
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of Kansas City / Research Division
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
FinanzBuch Verlag
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
294
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
92
Psychology & marketing
82
NBER working paper series
81
Journal of business research : JBR
77
Journal of retailing and consumer services
73
Journal of advertising : official publication of the American Academy of Advertising
63
International journal of hospitality management
58
Journal of fashion marketing and management
54
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of marketing theory and practice
45
The journal of consumer marketing
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The American economic review
41
Journal of international consumer marketing
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Discussion paper / Centre for Economic Policy Research
37
International journal of consumer studies
37
Journal of consumer behaviour : an international research review
34
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
30
Journal of business ethics : JOBE
30
Journal of travel and tourism marketing
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of sport management and marketing : IJSMM
29
Journal of marketing
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Applied economics
24
Journal of the Academy of Marketing Science
24
Services marketing quarterly
24
Journal of promotion management : JPM
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Young consumers : insight and ideas for responsible marketers
23
Journal of food products marketing
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
The review of economics and statistics
22
The journal of services marketing
21
more ...
less ...
Source
All
ECONIS (ZBW)
6,286
USB Cologne (EcoSocSci)
27
RePEc
8
USB Cologne (business full texts)
1
EconStor
1
Other ZBW resources
1
Showing
1
-
10
of
6,324
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
2
Native advertising
credibility
perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
3
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
4
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
5
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
6
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
7
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
8
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
9
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
10
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->