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United States
Consumer behaviour
83,550
Konsumentenverhalten
81,100
Social Web
20,762
Social web
20,731
Online-Marketing
13,231
Internet marketing
13,115
Relationship marketing
10,459
Beziehungsmarketing
10,433
Theorie
9,824
Theory
9,655
Brand management
8,591
Markenführung
8,553
Brand image
7,134
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7,102
Online-Handel
6,723
Online retailing
6,709
Customer satisfaction
6,073
Kundenzufriedenheit
5,913
Electronic Commerce
5,840
USA
5,589
E-commerce
5,564
Deutschland
4,987
Viral marketing
4,915
Virales Marketing
4,895
Werbewirkung
4,761
Advertising effects
4,713
Service quality
4,669
Germany
4,658
Dienstleistungsqualität
4,625
Brand
4,530
Markenartikel
4,520
Einzelhandel
4,322
Retail trade
4,280
Advertising
4,101
Werbung
4,031
Marketingmanagement
3,815
Marketing management
3,791
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3,690
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Lusk, Jayson L.
20
Allcott, Hunt
17
Tucker, Catherine
17
Goldfarb, Avi
15
Stavins, Joanna
15
Einav, Liran
14
Gentzkow, Matthew Aaron
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Pentina, Iryna
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
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National Bureau of Economic Research
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IGI Global
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American Marketing Association
8
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4
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Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
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Springer Fachmedien Wiesbaden
2
Universität Mannheim
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American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Goethe-Universität Frankfurt am Main
1
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Japan Society <New York, NY>
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Law and Economics Conference <8., 2019, Luzern>
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National Academies of Sciences, Engineering, and Medicine / Committee on National Statistics
1
National Academies of Sciences, Engineering, and Medicine / Division of Behavioral and Social Sciences and Education
1
National Center for Food and Agricultural Policy <USA>
1
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Working paper / National Bureau of Economic Research, Inc.
268
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
72
Journal of retailing and consumer services
72
NBER working paper series
70
Psychology & marketing
69
International journal of hospitality management
56
Journal of fashion marketing and management
52
Journal of advertising research
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
American journal of agricultural economics
43
The journal of consumer marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
39
The American economic review
39
International journal of consumer studies
37
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
Journal of travel and tourism marketing
30
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
28
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of marketing
22
Services marketing quarterly
22
Young consumers : insight and ideas for responsible marketers
22
Journal of business ethics : JOBE
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
The review of economics and statistics
21
Journal of marketing theory and practice : JMTP
19
The journal of services marketing
19
International journal of internet marketing and advertising : IJIMA
18
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
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Source
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ECONIS (ZBW)
5,322
USB Cologne (EcoSocSci)
13
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
2
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
3
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
4
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
5
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
6
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
7
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
8
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
9
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
10
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
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