Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategie - Umsetzung - Profit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Marketingmanagement
16,326
Marketing management
16,303
Marketing
3,422
Konsumentenverhalten
2,565
Consumer behaviour
2,564
Theory
2,228
Theorie
2,226
Relationship marketing
1,895
Beziehungsmarketing
1,894
Deutschland
1,634
Germany
1,578
Markenführung
1,393
Brand management
1,392
USA
1,274
Online-Marketing
1,182
Strategisches Management
1,154
Internet marketing
1,144
Unternehmenserfolg
1,051
Firm performance
1,036
Marketingstrategie
975
Strategic management
896
Innovation
868
KMU
779
SME
779
Internationales Marketing
764
International marketing
741
Social Web
699
Social web
699
Marktforschung
698
Werbung
642
Markenimage
622
Brand image
614
Advertising
587
Market research
586
Innovationsmanagement
545
Marketingtheorie
543
Marketing theory
533
Innovation management
526
Lieferantenmanagement
505
more ...
less ...
Online availability
All
Undetermined
150
Free
35
Type of publication
All
Article
738
Book / Working Paper
508
Journal
1
Type of publication (narrower categories)
All
Article in journal
589
Aufsatz in Zeitschrift
589
Aufsatz im Buch
144
Book section
144
Graue Literatur
76
Non-commercial literature
76
Collection of articles of several authors
57
Sammelwerk
57
Arbeitspapier
51
Working Paper
51
Lehrbuch
47
Case study
42
Fallstudie
42
Textbook
41
Hochschulschrift
36
Thesis
33
Glossar enthalten
18
Glossary included
18
Konferenzschrift
15
Reprint
14
Guidebook
13
Ratgeber
13
Conference proceedings
12
Bibliografie enthalten
9
Bibliography included
9
Aufsatzsammlung
8
Fallstudiensammlung
7
Collection of articles written by one author
5
Sammlung
5
Bibliografie
4
Handbook
4
Handbuch
4
CD-ROM, DVD
3
Conference paper
3
Konferenzbeitrag
3
Amtsdruckschrift
2
Einführung
2
Government document
2
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
English
1,196
German
51
French
1
Author
All
Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
Kurtz, David L.
3
Kwak, Hyokjin
3
Lamb, Charles W.
3
Lehmann, Donald R.
3
more ...
less ...
Institution
All
American Marketing Association
15
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
NetLibrary, Inc
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Tropical Products Institute
1
USA / Department of Agriculture
1
United States / Congress / House / Committee on Banking and Currency / Subcommittee on Housing
1
United States Trademark Association
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
more ...
less ...
Published in...
All
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
SpringerLink / Bücher
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,245
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
1,247
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
2
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
3
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
Saved in:
5
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
6
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
7
The impact of the Foreign Corrupt Practices Act on strategic marketing : the National Academy of Marketing Science, Niagara Falls, NY, May 9, 1984
Greene, Walter E.
;
Walls, Gary D.
-
1984
Persistent link: https://www.econbiz.de/10000727275
Saved in:
8
Marketing priorities
Wallis, Louis A.
-
1987
Persistent link: https://www.econbiz.de/10000734970
Saved in:
9
Exports and foreign distributional activities : evidence on Japanese firms in the United States
Yamawaki, Hideki
-
1990
Persistent link: https://www.econbiz.de/10000803915
Saved in:
10
The fourth era of marketing : product oriented
Pento, Tapio
-
1990
Persistent link: https://www.econbiz.de/10000808247
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
