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~subject:"United States"
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United States
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Marketingmanagement
17,084
Marketing management
16,495
Theorie
13,666
Theory
13,489
Brand image
11,164
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11,050
Markenartikel
9,240
Deutschland
8,665
Customer satisfaction
8,298
Brand
8,200
Kundenzufriedenheit
8,085
Germany
8,031
USA
7,403
Social Web
6,880
Social web
6,874
Online-Marketing
6,594
Internet marketing
6,510
Marketing
6,474
Service quality
6,356
Dienstleistungsqualität
6,297
Online-Handel
6,060
Online retailing
6,044
Einzelhandel
5,091
Retail trade
5,013
Electronic Commerce
4,957
E-commerce
4,754
Werbewirkung
4,486
Advertising effects
4,424
Werbung
3,979
Advertising
3,956
Emotion
3,636
Verbraucherverhalten
3,604
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3,535
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662
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5,036
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2,045
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14
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77
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70
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57
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57
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39
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32
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Kaiser, Harry M.
22
Lusk, Jayson L.
20
Jang, Soocheong
17
Kotler, Philip
17
Smith, Alan D.
17
Stavins, Joanna
16
Kumar, V.
15
Einav, Liran
14
Bronnenberg, Bart J.
13
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Grewal, Dhruv
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Blankson, Charles
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Mattila, Anna S.
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Barber, Nelson
9
Calantone, Roger J.
9
Chintagunta, Pradeep K.
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Richards, Timothy J.
9
Rudanko, Leena
9
Schroeder, Ted C.
9
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National Bureau of Economic Research
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American Marketing Association
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IGI Global
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5
American Management Association
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
Gottfried Wilhelm Leibniz Universität Hannover
2
INSEAD
2
Information Resources Management Association
2
OECD
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Confederation of Britisch Industry
1
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Working paper / National Bureau of Economic Research, Inc.
272
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of business research : JBR
102
Journal of retailing and consumer services
81
Psychology & marketing
79
International journal of hospitality management
76
NBER working paper series
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of fashion marketing and management
54
Journal of marketing
53
American journal of agricultural economics
52
The journal of consumer marketing
46
Journal of marketing theory and practice
45
Journal of advertising research
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of the Academy of Marketing Science
41
The American economic review
41
The journal of brand management : an international journal
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
International journal of consumer studies
38
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of sport management and marketing : IJSMM
35
Journal of international consumer marketing
35
International journal of retail & distribution management
32
Journal of consumer behaviour : an international research review
32
American economic journal : a journal of the American Economic Association
31
European journal of marketing : EJM
31
Services marketing quarterly
31
The journal of services marketing
31
Journal of sport management : the official journal of the North American Society of Sport Management
29
Journal of business ethics : JOBE
28
The journal of product & brand management
28
Harvard business review : HBR
27
Journal of marketing management : MM
27
Discussion paper / Centre for Economic Policy Research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
The review of economics and statistics
25
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Source
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ECONIS (ZBW)
7,076
USB Cologne (EcoSocSci)
12
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
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10
of
7,095
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date (newest first)
date (oldest first)
1
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
2
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
3
Effect of CEO recognition on
brand
sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
4
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
5
The role of attachment in building consumer-
brand
relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Click clack : examining the strategic and entrepreneurial
brand
vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
8
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
9
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
10
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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