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Audretsch, David B.
42
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29
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27
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26
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23
Lusk, Jayson L.
22
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21
Link, Albert N.
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20
Kerr, William R.
20
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19
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19
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18
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16
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16
Stavins, Joanna
16
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15
Jaffe, Adam B.
15
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15
Einav, Liran
14
Klenow, Peter J.
14
Schuh, Scott
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13
Jang, Soocheong
13
McFadden, Daniel
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Scherer, Frederic M.
13
Agarwal, Sumit
12
Allcott, Hunt
12
Bronnenberg, Bart J.
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Goldfarb, Avi
12
Han, Heesup
12
Tonsor, Glynn T.
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Waldfogel, Joel
12
Welfens, Paul J. J.
12
Winter, Joachim
12
Goldschlag, Nathan
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
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American Marketing Association
8
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4
Suntory-Toyota International Centre for Economics and Related Disciplines
4
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4
USA / Office of Technology Assessment
4
American Enterprise Institute for Public Policy Research
3
Books on Demand GmbH <Norderstedt>
3
INSEAD
3
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National Academy of Engineering
3
Springer Fachmedien Wiesbaden
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479
Journal of consumer research : JCR ; an interdisciplinary bimonthly
157
NBER working paper series
139
Journal of business research : JBR
90
Research policy : policy, management and economic studies of science, technology and innovation
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74
Psychology & marketing
71
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Technological forecasting & social change : an international journal
55
Journal of fashion marketing and management
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The review of economics and statistics
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American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of marketing theory and practice
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of advertising research
42
The journal of consumer marketing
42
American economic journal : a journal of the American Economic Association
40
The journal of brand management : an international journal
40
International journal of consumer studies
37
The journal of product innovation management : an international publication of the Product Development & Management Association
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Discussion paper
32
Working papers / Harvard Business School, Division of Research
32
Applied economics
31
MIT sloan management review
31
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Economics of innovation and new technology
30
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
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Journal of consumer behaviour : an international research review
30
Journal of marketing
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Technology analysis & strategic management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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USB Cologne (business full texts)
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BASE
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EconStor
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date (oldest first)
1
The effects of customers’ perceptions of
brand
personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
2
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
3
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
4
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
6
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
7
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
8
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
9
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
10
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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