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United States
Consumer behaviour
45
Konsumentenverhalten
43
Brand management
31
Markenführung
30
Marketing management
25
Marketingmanagement
24
Social Web
22
Social web
22
Beziehungsmarketing
21
Relationship marketing
21
Firm performance
20
Marketing
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Unternehmenserfolg
20
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17
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16
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16
USA
16
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15
Internationales Marketing
15
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15
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14
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14
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13
Markenartikel
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11
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11
Customer satisfaction
11
Kreativität
11
Werbung
11
Lieferantenmanagement
10
Service quality
10
Supplier relationship management
10
Theory
10
Wine
10
Dienstleistungsqualität
9
Market research
9
Theorie
9
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9
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English
16
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Pitt, Leyland F.
8
Katsikeas, Constantine S.
5
Berthon, Pierre R.
4
Campbell, Colin
2
Spyropoulou, Stavroula
2
Tsao, Hsiu-yuan
2
Auh, Seigyoung
1
Berthon, Pierre
1
Brenčič, Maja Makovec
1
Caruana, Albert
1
Clyde, Colin Campbell <Baron>
1
Crittenden, Victoria Lynn
1
Halvorson, Wade
1
John, Joby
1
Jurgens, Michele
1
Kietzmann, Jan
1
Koufopoulos, Dimitrios
1
Mengüç, Bülent
1
Mills, Adam J.
1
Mitręga, Maciej
1
Morgan, Neil A.
1
Morrison, Stacey
1
Musarra, Giuseppe
1
Opoku, Robert Ankomah
1
Papania, Lisa
1
Parent, Michael
1
Pfajfar, Gregor
1
Pitt, Leyland
1
Plangger, Kirk
1
Robson, Matthew J.
1
Rousseau, G. G.
1
Sattari, Setayesh
1
Shabbir, Haseeb Ahmed
1
Shoham, Aviv
1
Skarmeas, Dionysis
1
Wahlstrom, Asa
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Buyer behaviour : a multi-cultural approach
1
Does marketing need reform? : fresh perspectives on the future
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of marketing
1
Journal of the Academy of Business Education : JABE
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
16
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16
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1
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
2
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
Saved in:
5
Import stimuli and import development
Katsikeas, Constantine S.
- In:
Management international review : mir ; journal of …
38
(
1998
)
3
,
pp. 215-237
Persistent link: https://www.econbiz.de/10001246818
Saved in:
6
Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter-importer relationships
Pfajfar, Gregor
;
Shoham, Aviv
;
Brenčič, Maja Makovec
; …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 213-226
Persistent link: https://www.econbiz.de/10012026182
Saved in:
7
Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment
Spyropoulou, Stavroula
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10011865110
Saved in:
8
Unpacking the relationship between sales control and salesperson performance : a regulatory fit perspective
Katsikeas, Constantine S.
;
Auh, Seigyoung
;
Spyropoulou, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011850409
Saved in:
9
The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
Saved in:
10
Stakeholder theory and practice in Europe and North America: the key to success lies in a marketing approach
Jurgens, Michele
;
Berthon, Pierre R.
;
Papania, Lisa
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 769-775
Persistent link: https://www.econbiz.de/10008737507
Saved in:
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