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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Understanding retail managers' role in the sales of products and services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10003870382
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A bibliometric analysis of extended key account management literature
Kumar, Prashant; Sharma, Arun; Salo, Jari - In: Industrial marketing management : the international … 82 (2019), pp. 276-292
Persistent link: https://www.econbiz.de/10012128081
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Aligning sales and operations management : an agenda for inquiry
Rangarajan, Devarajan; Sharma, Arun; Paesbrugghe, Bert; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 2, pp. 220-240
Persistent link: https://www.econbiz.de/10011917844
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Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul; Sharma, Arun; Vatavwala, Sanket; Kumar, … - In: Industrial marketing management : the international … 85 (2020), pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
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Special issue on sales and customer development
Sharma, Arun (ed.); Syam, Niladri (ed.) - 2018
Persistent link: https://www.econbiz.de/10011822256
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Waiting for a sales renaissance in the fourth industrial revolution : machine learning and artificial intelligence in sales research and practice
Syam, Niladri; Sharma, Arun - In: Industrial marketing management : the international … 69 (2018), pp. 135-146
Persistent link: https://www.econbiz.de/10011822547