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United States
Marketing theory
3,224
Marketingtheorie
3,045
Marketing
863
Theorie
602
Theory
601
Marketing management
559
Marketingmanagement
549
Consumer behaviour
370
USA
342
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338
Relationship marketing
321
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301
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History of economic thought
203
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151
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148
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148
Deutschland
131
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124
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114
Customer integration
111
Kundenintegration
111
Dienstleistungsmarketing
102
Business-to-business marketing
101
B-to-B-Marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
International marketing
80
Kundenwert
78
Customer value
77
Internationales Marketing
74
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68
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Sammelwerk
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6
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5
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2
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1
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1
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English
324
German
9
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Jones, D. G. Brian
13
Tadajewski, Mark
12
Kotler, Philip
9
Layton, Roger A.
7
Shaw, Eric H.
6
Hunt, Shelby D.
5
Dixon, Donald F.
4
Keller, Kevin Lane
4
Beckman, Theodore N.
3
Monieson, David D.
3
Robson, Julie
3
Varadarajan, Rajan
3
Wilkie, William L.
3
Alderson, Wroe
2
Alt, Rainer
2
Bagozzi, Richard P.
2
Bartels, Robert
2
Brodie, Roderick J.
2
Brown, Edmund
2
Bubik, Roland
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Davidson, William R.
2
Doherty, Anne Marie
2
Easton, Geoff
2
Grönroos, Christian
2
Hair, Joseph F.
2
Hollander, Stanley C.
2
Kadirov, Djavlonbek
2
Koskela-Huotari, Kaisa
2
Kumar, V.
2
Lamb, Charles W.
2
Lazer, William
2
Lehmann, Donald R.
2
Levy, Sidney J.
2
Löbler, Helge
2
McDaniel, Carl D.
2
Möller, K. E. Kristian
2
Savitt, Ronald
2
Schewe, Charles D.
2
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American Marketing Association
6
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
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1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Institute of Practitioners in Advertising <London>
1
Market Research Society
1
Marketing-Centrum <Münster (Westf)>
1
National Council of Applied Economic Research
1
USA / Department of Agriculture
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
16
Journal of historical research in marketing
15
History of marketing thought ; Volume 3
8
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Journal of business research : JBR
4
Journal of marketing education : JME
4
Journal of the Academy of Marketing Science
4
SAGE library of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
The evolution of nonprofit marketing
3
The journal of services marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Its Marketing series
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in marketing and entrepreneurship : JRME
2
Legends in marketing
2
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
McGraw-Hill series in marketing
2
Proceedings series / American Marketing Association
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
The nature and scope of marketing research
2
Working papers / Lancaster University Management School
2
A reader in marketing communications
1
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ECONIS (ZBW)
334
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1
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334
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1
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
2
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
3
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
4
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
5
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
6
Marketing : concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
7
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
8
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
9
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
10
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
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