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China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized … successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China …", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as …
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This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...
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"Being international" has nearly become an undisputed aim for firms in a globalized world. Several papers find a positive relationship between foreign direct investment (FDI) and the home performance of firms. In this paper we address the "FDI - export" relationship to better understand this...
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