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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Erfolgsfaktor
17,544
Markenführung
17,005
Brand management
16,983
Success factor
15,507
Konsumentenverhalten
8,293
Consumer behaviour
8,289
Markenimage
7,096
Brand image
6,966
Markenartikel
5,267
Brand
5,260
Deutschland
4,583
Germany
4,231
Beziehungsmarketing
3,224
Relationship marketing
3,212
Markenpolitik
2,189
Social Web
1,960
Social web
1,957
Sales promotion
1,954
Verkaufsförderung
1,940
Marketingmanagement
1,930
Marketing management
1,884
Theorie
1,857
Online-Marketing
1,854
Theory
1,838
Strategisches Management
1,811
Internet marketing
1,809
Unternehmensgründung
1,715
USA
1,604
Business start-up
1,595
United States
1,540
Firm performance
1,489
Innovation
1,425
Strategic management
1,419
Marketing
1,371
Werbewirkung
1,328
Advertising effects
1,313
Innovationsmanagement
1,311
KMU
1,285
SME
1,278
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273
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Article
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134
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95
Arbeitspapier
89
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48
Fallstudie
48
Collection of articles of several authors
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Sammelwerk
27
Aufsatzsammlung
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Ratgeber
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Guidebook
18
Bibliografie enthalten
16
Bibliography included
16
Lehrbuch
9
Conference paper
8
Konferenzbeitrag
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Textbook
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5
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4
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1,280
German
400
Italian
8
French
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Turkish
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Fritsch, Michael
9
Fritz, Wolfgang
7
Praag, Mirjam van
7
Preisendörfer, Peter
7
Ziegler, Rolf
7
Almus, Matthias
6
Bürgel, Oliver
6
Crass, Dirk
6
Czarnitzki, Dirk
6
Laukkanen, Tommi
6
Toole, Andrew A.
6
Brüderl, Josef
5
Goldschlag, Nathan
5
Hirvonen, Saku
5
Matzler, Kurt
5
Moog, Petra
5
Myers, Amanda
5
Rammer, Christian
5
Schell, Sabrina
5
Baten, Jörg
4
Coad, Alexander
4
De Massis, Alfredo
4
Grilo, Isabel
4
Kaiser, Ulrich
4
Kraus, Sascha
4
Merrilees, Bill
4
Nijkamp, Peter
4
Rauch, Christian
4
Reijonen, Helen
4
Simon, Hermann
4
Straub, Thomas
4
Strotmann, Harald
4
Verheul, Ingrid
4
Wagner, Joachim
4
Weber, Andrea
4
Welsh, Dianne H. B.
4
Zulehner, Christine
4
Zülch, Henning
4
Adejare Yusuff Aremu
3
Al-Dhaafri, Hassan Saleh
3
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Springer Fachmedien Wiesbaden
8
Wiley-VCH
5
Edward Elgar Publishing
3
Haufe-Lexware GmbH & Co. KG
3
Springer-Verlag GmbH
3
Campus Verlag
2
Friedrich-Schiller-Universität Jena
2
National Bureau of Economic Research
2
Niedersächsisches Institut für Wirtschaftsforschung
2
Redline Verlag
2
Universität Siegen
2
Asia Pacific Economic Cooperation / Policy Partnership on Women and the Economy
1
Commercial Development Association
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Econ Verlag
1
European Bank for Reconstruction and Development
1
Europäische Investitionsbank
1
FinanzBuch Verlag
1
Friedrich-Schiller-Universität Jena / Institut für Soziologie
1
Holzmann Medien GmbH & Co. KG
1
Humboldt-Universität zu Berlin
1
Institut für Management <Berlin, Humboldt-Universität>
1
Josef Eul Verlag GmbH
1
Julius-Maximilians-Universität Würzburg
1
Ludwig-Fröhler-Institut für Handwerkswissenschaften
1
Mizuho Sōgō Kenkyūjo
1
Murmann Publishers GmbH
1
Münsterverlag
1
New Zealand Institute (Auckland, N.Z.)
1
Pro Business Digital Printing & Copyservice GmbH <Berlin>
1
RWTH Aachen
1
Reserve Bank of New Zealand
1
Robert Schuman Centre for Advanced Studies
1
Technische Universität <Braunschweig> / Institut für Marketing
1
Technische Universität Chemnitz
1
Technische Universität Dresden
1
Tredition GmbH <Hamburg>
1
UVK Verlagsgesellschaft mbH
1
University of Iowa / Bureau of Business and Economic Research
1
Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
1
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SpringerLink / Bücher
33
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
16
Gabler Edition Wissenschaft
13
International journal of entrepreneurship and small business
12
Europäische Hochschulschriften / 5
11
International entrepreneurship and management journal
11
Journal of family business management : JFBM
10
International journal of quality & reliability management
8
Journal of small business and enterprise development
8
Journal of strategic marketing
8
Springer eBook Collection
8
The TQM journal : the international review of organizational improvement
8
Administrative Sciences : open access journal
7
International journal of innovation management
7
Small business economics : an entrepreneurship journal
7
Springer eBook Collection / Business and Economics
7
Entrepreneurship research journal : ERJ
6
European journal of marketing : EJM
6
International journal of entrepreneurship and small business : IJESB
6
International journal of productivity and quality management : IJPQM
6
Journal of business venturing
6
The journal of brand management : an international journal
6
ZEW discussion papers
6
Discussion paper
5
Discussion paper / Tinbergen Institute
5
Entrepreneurship
5
Entrepreneurship and regional development : an international journal
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Journal of business strategy
5
Journal of entrepreneurship in emerging economies
5
Journal of management studies : JMS
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Asia Pacific business review
4
Betriebswirtschaftliche Schriften
4
European management journal
4
FGF-Entrepreneurship-research-Monographien
4
Gabler Edition Wissenschaft / Entrepreneurship
4
Global business review
4
International business review : the official journal of the European International Business Academy
4
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Source
All
ECONIS (ZBW)
1,653
USB Cologne (EcoSocSci)
22
EconStor
7
OLC EcoSci
4
USB Cologne (business full texts)
2
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1
Einfluss des Verhaltens von Inhaber-Unternehmern auf Innovationen und deren Erfolg in ihren Unternehmen : eine empirische Studie nach der Grounded-Theory-Methodologie
Hauser, Tobias
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010425775
Saved in:
2
An investigation into the success factors of small software companies
Reen, J. J.
;
Lang, Michael
- In:
International business strategy and entrepreneurship : …
,
(pp. 95-103)
.
2014
Persistent link: https://www.econbiz.de/10010255428
Saved in:
3
Restarting MSMEs and start-ups post COVID-19 : a grounded theory approach to identify success factors to tackle changed business landscape
Varma, Deepkumar
;
Dutta, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
6
,
pp. 1912-1941
Persistent link: https://www.econbiz.de/10014321914
Saved in:
4
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
5
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
Meine Marke : was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht
Wala, Hermann H.
-
2019
Persistent link: https://www.econbiz.de/10011962915
Saved in:
7
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
8
Corporate Sustainable Branding : ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Rauch, Christian
-
2012
Persistent link: https://www.econbiz.de/10009546920
Saved in:
9
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
10
What great brands do : the seven brand-building principles that separate the best from the rest
Yohn, Denise Lee
-
2014
Persistent link: https://www.econbiz.de/10010242120
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