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Unternehmenserfolg
Marketingmanagement
16,890
Marketing management
16,072
Produktentwicklung
9,945
New product development
8,771
Theorie
7,161
Theory
7,043
Informationsverbreitung
5,403
Innovation
5,363
Software
5,102
Information dissemination
4,823
Innovationsmanagement
4,222
Price discrimination
4,174
Preisdifferenzierung
4,129
Innovation management
4,087
Konsumentenverhalten
3,988
Consumer behaviour
3,968
Marketing
3,688
Deutschland
2,910
Germany
2,712
USA
2,672
United States
2,601
Beziehungsmarketing
2,288
Relationship marketing
2,280
Preismanagement
2,001
Pricing strategy
1,995
Markenführung
1,526
Brand management
1,523
Firm performance
1,482
Strategisches Management
1,475
Online-Marketing
1,318
Social Web
1,304
Social web
1,303
Internet marketing
1,278
SME
1,255
KMU
1,249
Strategic management
1,172
Lieferantenmanagement
1,164
Supplier relationship management
1,161
Produktgestaltung
1,105
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238
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1,262
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231
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1,205
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59
Book section
59
Graue Literatur
46
Non-commercial literature
46
Arbeitspapier
33
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33
Hochschulschrift
29
Thesis
19
Collection of articles of several authors
13
Sammelwerk
13
Case study
11
Fallstudie
11
Reprint
7
Aufsatzsammlung
6
Collection of articles written by one author
5
Sammlung
5
Conference paper
4
Konferenzbeitrag
4
Amtsdruckschrift
2
Company information
2
Firmeninformation
2
Government document
2
Ratgeber
2
Elektronischer Datenträger
1
Forschungsbericht
1
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1
Handbook
1
Handbuch
1
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English
1,455
German
33
French
1
Croatian
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Hungarian
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Slovenian
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O'Cass, Aron
11
Brettel, Malte
9
Laukkanen, Tommi
8
Acharya, Viral V.
7
DeMarzo, Peter M.
7
Kremer, Ilan
7
Morgan, Neil A.
7
Boso, Nathaniel
6
Sok, Phyra
6
Agyapong, Ahmed
5
Bodlaj, Mateja
5
Cadogan, John W.
5
Chen, Yang
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
O'Dwyer, Michele
5
Parnell, John A.
5
Reijonen, Helen
5
Song, Michael
5
Thurasamy Ramayah
5
Tjahjadi, Bambang
5
Akgün, Ali E.
4
Auh, Seigyoung
4
Calantone, Roger J.
4
Crick, Dave
4
Cucculelli, Marco
4
Dayan, Mumin
4
Didonet, Simone Regina
4
Engelen, Andreas
4
Frösén, Johanna
4
Gnizy, Itzhak
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Khan, Huda
4
Ledwith, Ann
4
Liu, Hefu
4
Ma, Zhenzhong
4
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National Bureau of Economic Research
2
Springer Fachmedien Wiesbaden
2
Verlag Dr. Kovač
2
Commercial Development Association
1
Ekonomiska forskningsinstitutet <Stockholm>
1
IGI Global
1
Ifo Institut
1
Melbourne Business School
1
RWTH Aachen
1
Renessans Kapital <Moskau>
1
Shaker Verlag
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
epubli GmbH
1
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Published in...
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Journal of business research : JBR
79
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of strategic marketing
31
Cogent business & management
22
The journal of business & industrial marketing
21
International journal of innovation management
16
International marketing review
16
International business review : the official journal of the European International Business Academy
14
Journal of the Academy of Marketing Science
14
International entrepreneurship and management journal
11
International journal of production economics
11
Marketing intelligence & planning
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
European journal of marketing : EJM
10
Journal of international marketing
10
Journal of open innovation : technology, market, and complexity
10
Management decision : MD
10
European journal of innovation management
9
IEEE transactions on engineering management : EM
8
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
International journal of business and globalisation : IJBG
7
International journal of innovation and technology management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Journal of research in marketing and entrepreneurship
7
Management research review
7
Technological forecasting & social change : an international journal
7
Technology analysis & strategic management
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
Australasian marketing journal
6
International journal of business innovation and research : IJBIR
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of engineering and technology management : JET-M
6
Journal of innovation & knowledge : JIK
6
Journal of retailing and consumer services
6
Journal of small business and enterprise development
6
SpringerLink / Bücher
6
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ECONIS (ZBW)
1,491
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos
;
Andreassi, Tales
;
Brito, Luiz …
- In:
International journal of entrepreneurship and …
23
(
2019
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
Saved in:
2
Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan
Lee, Shwn-Meei
;
Li, Chia-Ying
;
Tsai, Chiun-Yi
- In:
International journal of technology, policy and …
17
(
2017
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011821076
Saved in:
3
Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Lakshman, C.
;
Kumra, Rajeev
;
Adhikari, Atanu
- In:
Journal of management & organization : JMO
23
(
2017
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
Saved in:
4
The effect of high-performance work systems on new product development in knowledge-based companies through the mediating role of marketing capability
Shahriari, Mohsen
- In:
International journal of business innovation and …
29
(
2022
)
2
,
pp. 267-283
Persistent link: https://www.econbiz.de/10013462217
Saved in:
5
Effects of supply chain integration and market orientation on firm performance : evidence from China
Liu, Hefu
;
Ke, Weiling
;
Wei, Kwok Kee
;
Hua, Zhongsheng
- In:
International journal of operations & production …
33
(
2013
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10009729317
Saved in:
6
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
7
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
8
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
9
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
10
Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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