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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Economic impact of corporate foundations : an event analysis approach
Monfort, Abel; Villagra, Nuria; Sanchez, Joaquin - In: Journal of business research : JBR 122 (2021), pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
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Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario; Gerwe, Oksana; Becerra, Manuel - In: Journal of business research : JBR 79 (2017), pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Sandada, Maxwell; Finch, Henry - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 6, pp. 5-19
Persistent link: https://www.econbiz.de/10011513873
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Corporate Sustainable Branding : ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Rauch, Christian - 2012
Persistent link: https://www.econbiz.de/10009546920
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Corporate Sustainable Branding : Ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Rauch, Christian - 2012
Obwohl Nachhaltigkeit verstärkt in die Unternehmensmarke und -kommunikation integriert wird, gibt es bisher wenige empirische Studien, die die individuellen Erfolgsbeiträge einer Unternehmensmarke und unternehmerischer Nachhaltigkeit integriert betrachten. Anhand einer empirischen Untersuchung...
Persistent link: https://www.econbiz.de/10014015853
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Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian; Simionescu, Liliana Nicoleta - In: International journal of economics and finance 7 (2015) 4, pp. 23-34
Persistent link: https://www.econbiz.de/10010515853
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Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey; Hanson, Nicole - In: Journal of strategic marketing 28 (2020) 2, pp. 95-106
Persistent link: https://www.econbiz.de/10012202796