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Service quality, size, and performance of audit firms : consideration of market segments and business strategies

Yang, Yi-Fang; Yang, Lee-Wen; Lee, Min-Ning - In: The international journal of business and finance … 9 (2015) 4, pp. 51-66

Persistent link: https://www.econbiz.de/10011285362

The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742

Understanding the effects of market orientation and e-marketing on service performance

Tsiotsou, Rodoula H.; Vlachopoulou, Maria - In: Marketing intelligence & planning 29 (2011) 2, pp. 141-155

Persistent link: https://www.econbiz.de/10009156912

Market orientation, service quality and organizational performance in service organizations in Malaysia

Thurasamy Ramayah; Samat, Nusrah; Lo May Chiun - In: Asia-Pacific journal of business administration 3 (2011) 1, pp. 8-27

Persistent link: https://www.econbiz.de/10009160422

Business service market share, international operation strategy and performance

Lee, Chia-chi - In: Baltic journal of management 8 (2013) 4, pp. 463-485

Persistent link: https://www.econbiz.de/10010203980

Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality

Pitta, Dennis A.; Smith, Darlene Brannigan - In: International marketing : emerging markets, (pp. 155-187). 2011

Persistent link: https://www.econbiz.de/10008937369

The impact of customer performance on IMC outcomes : firm size moderation in the inter-country context

Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of economics, finance & administrative science 26 (2021) 52, pp. 358-375

Purpose - Taking the customer-centric nature of integrated marketing communications (IMC), this article investigates the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context. Design/methodology/approach - The sample consists of the...

Persistent link: https://www.econbiz.de/10012814157

Analysis of marketing capabilities, service differentiation and performance of executive hotels in the State of Santa Catarina, Brazil

Castro Junior, Deosir Flavio Lobo de; Silveira-Martins, … - In: International journal of business excellence : IJBEX 20 (2020) 4, pp. 451-470

Persistent link: https://www.econbiz.de/10012199179

Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets

Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49

Persistent link: https://www.econbiz.de/10011784174

Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction

Dah, Helen M.; Blomme, Robert J.; Kil, Arie; Honyenuga, … - In: Advances in hospitality and leisure 18 (2023), pp. 113-135

Persistent link: https://www.econbiz.de/10014247590

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