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Understanding the marketing department's influence within the firm

Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37

Persistent link: https://www.econbiz.de/10003820592

A cross-national investigation into the marketing department's influence within the firm

Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27

Persistent link: https://www.econbiz.de/10003960859

The role of marketing and sales in organizations and its impact on performance

Götz, Oliver; Hansen, Ann-Kristin; Jo, A-Ram; Krafft, … - In: MSI reports : working paper series (2009) 4, pp. 29-48

Persistent link: https://www.econbiz.de/10003960876

Organizing the purchasing department for innovation

Luzzini, Davide; Ronchi, Stefano - In: Operations management research : OMR ; advancing … 4 (2011) 1/2, pp. 14-27

innovative companies were visited and the structures of their purchasing departments were analyzed. Three different …

Persistent link: https://www.econbiz.de/10009424992

The effect of employee learning goals and goal commitment on departmental performance

Porter, Robert L.; Latham, Gary P. - In: Journal of leadership & organizational studies : JLOS; … 20 (2013) 1, pp. 62-68

Persistent link: https://www.econbiz.de/10009749803

Which department should have more influence on organization-level decisions? : a strategy-dependent analysis

Engelen, Andreas - In: Journal of strategic marketing 19 (2011) 3, pp. 229-254

Persistent link: https://www.econbiz.de/10009236497

Macht und Einfluss verschiedener Abteilungen in frühen und späten organisationalen Lebenszyklusphasen

Engelen, Andreas; Thalmann, Julia; Brettel, Malte - In: Journal of business economics : JBE 81 (2011) 3, pp. 295-326

Persistent link: https://www.econbiz.de/10008909394

A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations

Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86

Persistent link: https://www.econbiz.de/10009299833

Die Rolle der Marketingabteilung im Unternehmen : Eine branchenübergreifende empirische Untersuchung

Grimm, Philipp H. - 2014

Systematisierung bisheriger Erkenntnisse zum Einfluss der Marketingabteilung -- Entwicklung eines Untersuchungsrahmens mit dem Fokus auf Wirkeffekte und Determinanten des Einflusses der Marketingabteilung -- Ableitung theoretischer und praxisbezogener Implikatione. .

Persistent link: https://www.econbiz.de/10014019400

Die Rolle der Marketingabteilung im Unternehmen : eine branchenübergreifende empirische Untersuchung

Grimm, Philipp H. - 2014

Persistent link: https://www.econbiz.de/10010364775