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Marketingdynamik : Re-Launch,...
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Unternehmenserfolg
Marketing
31,464
Organizational change
26,546
Organisatorischer Wandel
26,497
Deutschland
8,221
Germany
6,984
Theorie
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Theory
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Marketingmanagement
4,909
Strategisches Management
4,742
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Consumer behaviour
3,258
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3,195
Konsumentenverhalten
3,138
Innovation
3,093
USA
2,978
United States
2,606
marketing
2,602
Innovationsmanagement
2,473
Relationship marketing
2,348
Beziehungsmarketing
2,342
Electronic Commerce
2,282
Innovation management
2,076
Unternehmenskultur
2,056
Organisationswandel
1,991
Corporate culture
1,941
Erfolgsfaktor
1,939
Marktforschung
1,876
Verbraucherverhalten
1,799
Brand management
1,787
Markenführung
1,780
Markenpolitik
1,746
Digitalisierung
1,745
Führungsstil
1,719
Leadership style
1,711
Werbung
1,708
Firm performance
1,701
Kundenmanagement
1,640
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Ratgeber
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Schüller, Anne M.
15
Fuchs, Gerhard
12
Schaffer, Mark E.
10
Carlin, Wendy
9
Marinov, Marin A.
9
Estrin, Saul
7
Kozarzewski, Piotr
7
Krueger, Alan B.
7
Homburg, Christian
6
Jayaraman, Rajshri
6
Krumm, Rainer
6
Lízal, Lubomír
6
Singer, Miroslav
6
Waal, André de
6
Wiehle, Hartmut
6
Bär, Martina
5
Fritz, Wolfgang
5
Goolsbee, Austan
5
Hottenrott, Hanna
5
Kumar, V.
5
Morgan, Neil A.
5
Sukoco, Badri Munir
5
Veugelers, Reinhilde
5
Vrontis, Demetris
5
Wright, Mike
5
Amore, Mario Daniele
4
Birkinshaw, Julian
4
Brettel, Malte
4
Capron, Laurence
4
Domadenik, Polona
4
Dostie, Benoît
4
Epure, Mircea
4
Garofalo, Orsola
4
Le Meunier-FitzHugh, Kenneth
4
Lizal, Lubomir
4
Mitchell, Will
4
O'Cass, Aron
4
Pahor, Marko
4
Pankow, Julian
4
Peters, Tom
4
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Springer Fachmedien Wiesbaden
10
Verlag Franz Vahlen
5
William Davidson Institute <Ann Arbor, Mich.>
4
Redline Verlag
3
Technische Universität <Braunschweig> / Institut für Marketing
3
Verlag Dr. Kovač
3
Frankfurter Allgemeine Buch
2
Haufe-Lexware GmbH & Co. KG
2
Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
2
Shaker Verlag
2
Universität Mannheim
2
World Bank
2
Academica Greifswald
1
Accademia Italiana di Economia Aziendale <Bologna>
1
Akademia Ekonomiczna w Krakowie
1
Akademie der Politischen Bildung <Bonn>
1
American Management Association, inc.
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Belgien / Bureau du Plan
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Campus Verlag
1
Centralʹnyj Ėkonomiko-Matematičeskij Institut <Moskau>
1
Centre for Economic Performance
1
Centre for Economic Reform and Transformation
1
Conference on Labour Market Adjustment and Restructuring in Transition Economies <1999, Sinaia>
1
De Gruyter Oldenbourg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Electronic Messaging Association
1
Europäische Kommission / Programme of Technical Assistance to the New Independent States
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut zur Zukunft der Arbeit
1
Forum on Electronic Commerce for Transition Economies in the Digital Age <2000, Genf>
1
Gesellschaft für Angewandte Wirtschaftspsychologie
1
Harvard Graduate School of Business Administration
1
Herbert von Halem Verlag
1
Hogrefe Verlag
1
Humboldt-Universität zu Berlin
1
IBM (Schweiz)
1
Institut Ėkonomiki <Ekaterinburg>
1
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Journal of business research : JBR
35
SpringerLink / Bücher
28
Long range planning : LRP ; international journal of strategic management
20
Strategic management journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
15
Cogent business & management
10
Management research review
10
Marketing in the emerging markets of Islamic countries
10
International journal of organizational analysis
8
Journal of organizational change management
8
Technological forecasting & social change : an international journal
8
The TQM journal : the international review of organizational improvement
8
Journal of innovation & knowledge : JIK
7
Journal of open innovation : technology, market, and complexity
7
Journal of the Academy of Marketing Science
7
Management decision : MD
7
Springer eBook Collection / Business and Economics
7
The journal of business & industrial marketing
7
Business process management journal
6
Finance research letters
6
Gabler Edition Wissenschaft
6
International business review : the official journal of the European International Business Academy
6
Journal of management & organization : JMO
6
Springer eBook Collection
6
Administrative Sciences : open access journal
5
Asia Pacific business review
5
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
5
Business horizons
5
CASE Network Reports
5
Global business and finance review
5
International journal of innovation management
5
Journal of management
5
Journal of management studies : JMS
5
Journal of marketing
5
Journal of small business and enterprise development
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Discussion paper / Centre for Economic Policy Research
4
Elgar original reference
4
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Source
All
ECONIS (ZBW)
1,779
USB Cologne (EcoSocSci)
44
USB Cologne (business full texts)
4
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1
Wachstum durch Innovationen : Strategien, Probleme und Erfahrungen FuE-intensiver Unternehmen
Pleschak, Franz
(
ed.
);
Meyer-Krahmer, Frieder
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001758767
Saved in:
2
Design
Peters, Tom
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608405
Saved in:
3
Marketingorientierung und Unternehmenserfolg : Integration austausch- und beziehungstheoretischer Ansätze
Botschen, Martina
-
1999
Persistent link: https://www.econbiz.de/10000683693
Saved in:
4
Handbook of research on Asian business
Yeung, Henry Wai-Chung
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003327938
Saved in:
5
Marketing
-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
6
Return on
marketing
: ausgewählte Beiträge
Scharf, Sebastian M.
-
2009
Persistent link: https://www.econbiz.de/10003917451
Saved in:
7
Große Erfolge entstehen in Krisen : Tausend Marken neun Jahre im Praxistest
Haller, Peter
;
Twardawa, Wolfgang
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008651353
Saved in:
8
Brands and customers as drivers of firm value
Martin, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009708479
Saved in:
9
Marketing
: value creation or value destruction?
Schöler, Lisa
-
2013
Persistent link: https://www.econbiz.de/10009671641
Saved in:
10
Total Loyalty
Marketing
: mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg
Schüller, Anne M.
;
Fuchs, Gerhard
-
2006
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003212149
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