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~subject:"Unternehmenskultur"
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Markenerfolg durch Persönlichk...
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Unternehmenskultur
Persönlichkeitspsychologie
12,563
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Consumer behaviour
7,995
Markenführung
7,049
Brand management
7,046
Brand
3,290
Markenartikel
3,269
Relationship marketing
2,010
Beziehungsmarketing
2,009
Entrepreneurship
1,313
Entrepreneurship approach
1,273
Social Web
1,200
Social web
1,200
Unternehmensgründung
1,181
Deutschland
1,163
Business start-up
1,159
Emotion
1,148
Germany
1,078
Werbewirkung
1,059
Advertising effects
1,053
Theorie
1,025
Theory
998
USA
997
United States
976
Kognition
971
Online-Marketing
965
Internet marketing
954
Cognition
947
Corporate culture
921
Führungsstil
909
Experiment
906
Leadership style
903
Arbeitsverhalten
898
Work behaviour
897
Designation of origin
873
Herkunftsbezeichnung
873
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Undetermined
497
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126
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Article
780
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700
Aufsatz in Zeitschrift
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Aufsatz im Buch
73
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73
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
16
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16
Hochschulschrift
14
Collection of articles of several authors
11
Sammelwerk
11
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10
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9
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5
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5
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4
Fallstudie
4
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3
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3
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2
Konferenzschrift
2
Ratgeber
2
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1
Handbuch
1
Mikroform
1
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1
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1
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1
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885
German
38
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1
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Brown, Andrew Douglas
15
Ashforth, Blake E.
8
Haslam, S. Alexander
8
Coupland, Christine
7
Corlett, Sandra
6
Alvesson, Mats
5
Burmann, Christoph
5
Dick, Rolf van
5
Ravasi, Davide
5
Bravo, Rafael
4
Elsbach, Kimberly D.
4
Hannah, Sean T.
4
Harvey, Charles
4
Knights, David
4
Kreiner, Glen E.
4
Langley, Ann
4
Maclean, Mairi
4
Melewar, T. C.
4
Schultz, Majken
4
Steffens, Niklas K.
4
Tienari, Janne
4
Whetten, David A.
4
Albert, Stuart
3
Chen, Jianqing
3
Chreim, Samia
3
Clifton, Jonathan
3
Driver, Michaela
3
Hytti, Ulla
3
Jammaers, Eline
3
Kitchen, Philip J.
3
Ladge, Jamie J.
3
Liu, Yan
3
Maloney, Philip
3
Mattarelli, Elisa
3
Oliver, David
3
Peltokorpi, Vesa
3
Peters, Kim
3
Quaquebeke, Niels van
3
Reay, Trish
3
Robertson, Maxine
3
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Harvard Business Review Press
2
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Econ Verlag
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden / Institut für Arbeits-, Organisations- und Sozialpsychologie
1
Verlag Franz Vahlen
1
Verlag Hermann Schmidt <Mainz>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Bank Group
1
epubli GmbH
1
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
32
Journal of business research : JBR
28
Human relations
25
Journal of business ethics : JOBE
19
Human relations : towards the integration of the social sciences
17
Scandinavian journal of management
13
Leadership
12
Journal of management : JOM
11
Management communication quarterly : an international journal
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
Journal of management inquiry
9
Journal of vocational behavior
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
The Oxford handbook of identities in organizations
9
The Oxford handbook of organizational identity
8
Corporate reputation review : an international journal
7
Journal of business ethics : JBE
7
The journal of brand management : an international journal
7
Corporate communications : an international journal
6
Entrepreneurship and regional development : an international journal
6
Group & organization management : an international journal
6
Journal of business and psychology
6
Journal of management
6
Journal of organizational change management
6
Organization : the interdisciplinary journal of organization, theory and society
6
Strategic Organization
6
International business review : the official journal of the European International Business Academy
5
International journal of management reviews : IJMR
5
Journal of business venturing
5
Journal of family business strategy
5
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
4
European journal of international management : EJIM
4
Gender in management : an international journal
4
Human resource management journal
4
Identity as a foundation for human resource development
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of management practice : IJMP
4
Journal of management studies : JMS
4
Journal of managerial psychology
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
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ECONIS (ZBW)
924
Showing
1
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10
of
924
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1
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
3
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
4
Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels
;
Jones, Richard
;
Al Zagir, Nadia
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
Saved in:
5
Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
Saved in:
6
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
7
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
8
Being different and being the same : multimodal image projection strategies for a legitimate distinctive identity
Zamparini, Alessandra
;
Lurati, Francesco
- In:
Strategic organization
15
(
2017
)
1
,
pp. 6-39
Persistent link: https://www.econbiz.de/10011773091
Saved in:
9
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
10
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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