An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but...

This study seeks to investigate how the meaning of corporate identity was constructed in the Nigerian banking industry between 1970 and 2005. By developing an empirical analysis of how this industry constructed the meaning of this concept during this period, this study provides insight into one...