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~subject:"Unternehmenskultur"
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Unternehmenskultur
Brand management
88
Markenführung
88
Consumer behaviour
73
Konsumentenverhalten
73
Corporate reputation
49
Firmenimage
49
Brand image
35
Markenimage
35
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26
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25
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25
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Unternehmenserfolg
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Customer satisfaction
13
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13
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English
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Melewar, T. C.
26
Bang, Nguyen
4
Bartholmé, Roland H.
4
Foroudi, Pantea
4
Sharifah Faridah Syed Alwi
3
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Karaosmanoǧlu, Elif
2
Kitchen, Philip J.
2
Navare, Jyoti
2
Woodside, Arch G.
2
Ackfeldt, Anna-Lena
1
Chen, Cheng-Hao Steve
1
Czinkota, Michael R.
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Han, Sung Ho
1
Japutra, Arnold
1
Jerez-Jerez, Maria J.
1
Lange, Thomas
1
Martin, Kelly D.
1
Shaalan, Ahmed
1
Skinner, Heather
1
Srivoravilai, Nopporn
1
Stark, David
1
Tourky, Marwa
1
Vella, Kevin James
1
Yu, Xiaoyu
1
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International studies of management and organization
3
Journal of marketing communications
3
Advances in business marketing and purchasing
2
Facets of corporate identity, communication, and reputation
2
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Journal of general management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
1
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1
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
Saved in:
2
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
3
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
4
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
5
Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 3-34)
.
2008
Persistent link: https://www.econbiz.de/10003690294
Saved in:
6
Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 211-227)
.
2008
Persistent link: https://www.econbiz.de/10003690705
Saved in:
7
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
8
Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
Saved in:
9
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
10
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
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