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Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim; Brexendorf, Tim Oliver - In: Contemplating corporate marketing, identity and …, (pp. 36-48). 2010
Persistent link: https://www.econbiz.de/10008658062
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Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim; Brexendorf, Tim Oliver - In: Corporate reputation review : an international journal 15 (2012) 3, pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
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Do not miss the boat to outside-in open innovation : enable your employees
Markovic, Stefan; Bagherzadeh, Mehdi; Dubiel, Anna; … - In: Industrial marketing management : the international … 91 (2020), pp. 152-161
Persistent link: https://www.econbiz.de/10012422205
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Corporate behaviour vs. brand behaviour : towards an integrated view?
Brexendorf, Tim O.; Kernstock, Joachim - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10003541541