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Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke

Vallaster, Christine - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 58 (2010) 4, pp. 329-335

Persistent link: https://www.econbiz.de/10008807833

Strategically leveraging corporate social responsibility : a corporate branding perspective

Vallaster, Christine; Lindgren, Adam; Maon, François - In: California management review 54 (2011/12) 3, pp. 34-60

Persistent link: https://www.econbiz.de/10009553494

The ebb and flow of identity : how sustainable entrepreneurs deal with their hybridity

Cesinger, Beate; Vallaster, Christine; Müller, Julian - In: European management journal 40 (2022) 1, pp. 77-89

Persistent link: https://www.econbiz.de/10013191148

Brand, organizational identity and reputation in SMEs : an overview

Abimbola, Temi (contributor); … - 2007

As we progress through the 21st century, organizations - small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in...

Persistent link: https://www.econbiz.de/10012674312

Co-creating stakeholder and brand identities : introduction to the special section

Wallpach, Sylvia von; Voyer, Benjamin G.; Kastanakis, Minas - In: Journal of business research : JBR 70 (2017), pp. 395-398

Persistent link: https://www.econbiz.de/10011620548

Performing identities : processes of brand and stakeholder identity co-construction

Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452

Persistent link: https://www.econbiz.de/10011620572

From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"

Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455

Persistent link: https://www.econbiz.de/10011620574