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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017
Persistent link: https://www.econbiz.de/10011540401
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Siano, Alfonso; Kitchen, Philip J.; Confetto, Maria Giovanna - In: Corporate communications : an international journal 15 (2010) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10003943662
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Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.; Tourky, Marwa E.; Dean, Dianne; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245