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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
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Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew; Ward, Rose Marie; Heere, Bob - In: Sport management review 21 (2018) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
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Research on the influencing factors of customer referral behavior based on social network : application in the catering industry
Shao, Jing-bo; Zhang, Jun-hui; Guo, Bei-bei - In: The journal of high technology management research 25 (2014) 2, pp. 163-171
Persistent link: https://www.econbiz.de/10010437022
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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A core of e-commerce customer experience based on conversational data using network text methodology
Alamsyah, Andry; Laksmiani, Nurlisa; Rahimi, Lies Anisa - In: International journal of business 23 (2018) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10011913660
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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang; Wang, Jiawei; Wei, Xinyu - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick; Röth, Tobias; Meissner, Svenja - In: Industrial marketing management : the international … 83 (2019), pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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The collective consumption network
Närvänen, Elina; Gummesson, Evert; Kuusela, Hannu - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 545-564
Persistent link: https://www.econbiz.de/10010526468