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Constructing identities in Indian networks : discourses of marketing management in inter-organizational relationships
Ellis, Nick; Rod, Michel; Beal, Tim; Lindsay, Val - In: Industrial marketing management : the international … 41 (2012) 3, pp. 402-412
Persistent link: https://www.econbiz.de/10009546640
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Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation
Rod, Michel; Lindsay, Val; Ellis, Nick - In: Industrial marketing management : the international … 43 (2014) 4, pp. 603-612
Persistent link: https://www.econbiz.de/10010386447
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick; Rod, Michel - In: Field guide to case study research in …, (pp. 77-99). 2014
Persistent link: https://www.econbiz.de/10011413774
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Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard; Prévot, Frédéric; Spencer, Robert - In: Industrial marketing management : the international … 41 (2012) 2, pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
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Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid; Ellis, Nick; Purchase, Sharon; Rod, Michel; … - In: Industrial marketing management : the international … 41 (2012) 2, pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
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Business network becoming : figurations of time, change and process
Lowe, Sid; Rod, Michel - In: Industrial marketing management : the international … 68 (2018), pp. 156-164
Persistent link: https://www.econbiz.de/10011822172