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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
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The impact of social capital and transaction efficacy on salesperson performance
Mallapragada, Girish; Gupta, Aditya; Josephson, Brett - In: Production and operations management : the flagship … 31 (2022) 9, pp. 3525-3542
Persistent link: https://www.econbiz.de/10013419341
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Industrial marketing - the network perspective
Mattsson, Lars-Gunnar - In: Handbuch Industriegütermarketing : Strategien - …, (pp. 175-201). 2004
Persistent link: https://www.econbiz.de/10002471430
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Favour and opportunity : renqing in Chinese business relationships
Khan, Amna; Zolkiewski, Judith; Murphy, John - In: The journal of business & industrial marketing 31 (2016) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10011486492
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Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.; Sharma, Piyush; Barnes, Bradley R. - In: Journal of business research : JBR 139 (2022), pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
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Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.; Wang, Weisha; Wang, Zi; Yang, Ying - In: Industrial marketing management : the international … 116 (2024), pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
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Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture
Sima, Herbert; Chung, Henry F. L.; Liu, Yulong - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1406-1418
Persistent link: https://www.econbiz.de/10015083482
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B2B informal networking influences on relational outcomes in emerging and developed nations : a multiregional empirical study
Barry, James M.; Graça, Sandra Simas; Maskara, Pankaj Kumar - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1419-1432
Persistent link: https://www.econbiz.de/10015083484