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~subject:"Ursprungsregeln"
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Ursprungsregeln
Ethnocentrism
144
Consumer behaviour
117
Konsumentenverhalten
94
ethnocentrism
64
Designation of origin
46
Herkunftsbezeichnung
46
National culture
37
Nationalkultur
37
Brand image
33
Markenimage
32
Country of origin
28
International marketing
23
Brand management
19
Markenführung
19
Internationales Marketing
17
China
16
Globalization
14
Rules of origin
14
Animosity
12
Cosmopolitanism
12
Brand
11
Globalisierung
11
Markenartikel
11
Culture
9
India
9
Product attribute
9
Emerging markets
8
purchase intention
8
CETSCALE
7
Cultural identity
7
Indien
7
Kulturelle Identität
7
Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Turkey
7
country of origin
7
COO
6
Emerging economies
6
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Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Deb, Madhurima
2
Abdul Rahman
1
Balabanis, George
1
Baumann, Chris
1
Braun, Jakob
1
Chaudhary, Meenakshi
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Chopra, Subhanjali
1
Clancy, Richard
1
Comello, Maria Leonora Nori G.
1
Farhangmehr, Minoo
1
Gupta, Devashish Das
1
Hamin, Hamin
1
Harcar, Talha
1
Harzing, Anne-Wil
1
Huang, Yu-An
1
Kavitha Haldorai
1
Kaynak, Erdener
1
Kea, Garick
1
Le, Hoang M. P. T.
1
Lee, Hyun-jung
1
Lee, Suman
1
Maurya, Harshit
1
Mwanza Zangose
1
Nguyen, Phuong V.
1
Nobre, Helena
1
Phau, Ian
1
Qiao, Jiayu
1
Saldivar, Roberto
1
Sinha, Gautam
1
Sousa, Ana
1
Stathopoulou, Anastasia
1
Syriac Nellikunnel
1
Tran, Khoa T.
1
Tung, Rosalie Lam
1
Xu, Xiaohan
1
Yoshikawa, Katsuhiko
1
Zolfagharian, Mohammadali
1
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Published in...
All
Asia Pacific journal of marketing and logistics
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
1
International marketing review
1
Journal of euromarketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Manthan : journal of commerce and management
1
Marketing intelligence & planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The marketing review
1
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ECONIS (ZBW)
14
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1
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of
ethnocentrism
in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
2
Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit
;
Gupta, Devashish Das
- In:
The marketing review
15
(
2015
)
3
,
pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
Saved in:
3
Impact of culture on religiosity, cosmopolitanism and
ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
4
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
5
Impact of firm's reputation and
ethnocentrism
on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
6
The impact of country-of-origin and
ethnocentrism
: an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
7
Cultures and institutions : dispositional and contextual explanations for country-of-origin effects in MNC "ethnocentric" staffing practices
Lee, Hyun-jung
;
Yoshikawa, Katsuhiko
;
Harzing, Anne-Wil
- In:
Organization studies : an international …
43
(
2022
)
4
,
pp. 497-519
Persistent link: https://www.econbiz.de/10013175538
Saved in:
8
Exploring country-of-origin perceptions and
ethnocentrism
: the case of U.S. dairy marketing in China
Xu, Xiaohan
;
Comello, Maria Leonora Nori G.
;
Lee, Suman
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
Saved in:
9
Country of origin and
ethnocentrism
in the context of lateral, upward and downward migration
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Braun, Jakob
- In:
International marketing review
34
(
2017
)
2
,
pp. 330-352
Persistent link: https://www.econbiz.de/10011674288
Saved in:
10
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
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