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Analyzing the B2B brand value chain
Glynn, Mark S. - In: Business-to-business marketing management : strategies, …, (pp. 245-261). 2012
Persistent link: https://www.econbiz.de/10009532706
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From goods to service branding : an integrative perspective
Brodie, Roderick J. - In: Marketing theory 9 (2009) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj; Brodie, Roderick J.; Böhmann, Tilo; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
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The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 761-777
Persistent link: https://www.econbiz.de/10011730623