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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; … - In: Marketing theory 14 (2014) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
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How should service-dominated logic be applied to business education?
Semeijn, Janjaap; Semeijn, Judith H.; Caniëls, Marjolein - In: Building learning experiences in a changing world, (pp. 45-54). 2011
Persistent link: https://www.econbiz.de/10009231904
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The value co-destruction process : a customer resource perspective
Smith, Anne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1889-1909
Persistent link: https://www.econbiz.de/10010205962
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Service-dominant networks : an evolution from the service-dominant logic perspective
Löbler, Helge - In: Journal of service management 24 (2013) 4, pp. 420-434
Persistent link: https://www.econbiz.de/10009790192
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Service-dominant logic 2025
Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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Value-dominant logic : organizational principles
Mahajan, Gautam; Kumar, V.; Tregua, Marco; Bruni, Roberto - In: European journal of marketing 57 (2023) 5, pp. 1245-1271
Persistent link: https://www.econbiz.de/10014252279