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Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 5-10

Persistent link: https://www.econbiz.de/10010230260

Brand value co-creation in a digitalized world : an integrative framework and research implications

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106

Persistent link: https://www.econbiz.de/10011490829

Offerings as digitalized interactive platforms : a conceptual framework and implications

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31

Persistent link: https://www.econbiz.de/10011880516

What is co-creation? : an interactional creation framework and its implications for value creation

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of business research : JBR 84 (2018), pp. 196-205

Persistent link: https://www.econbiz.de/10011802900

Strategy and co-creation thinking

Ramaswamy, Venkat; Ozcan, Kerimcan - In: Strategy & Leadership 41 (2013) 6, pp. 5-10

Purpose – The authors propose that platforms of stakeholder engagement can become the new basis of enterprise value creation. Design/methodology/approach – The authors report on how new co-creation engagement models can be designed all across the value chain of enterprise activities....

Persistent link: https://www.econbiz.de/10015017613