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Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
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Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.; Day, George S. - In: Marketing und Verbraucherpolitik, (pp. 71-86). 1982
Persistent link: https://www.econbiz.de/10001784339
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The long-term value of temporary price reductions
Aaker, David Allen - 1969
Persistent link: https://www.econbiz.de/10001784673
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Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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The new-trier stochastic model of brand choice
Aaker, David A. - In: Management science : journal of the Institute of … 17 (1971) 8, pp. B-435-B-450
Persistent link: https://www.econbiz.de/10001784749
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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Evaluating models of attitude structure
Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
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Identifying environmental influences on brand choice decisions
Day, George S. - In: Behavioral and management science in marketing, (pp. 56-67). 1978
Persistent link: https://www.econbiz.de/10002061457
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Using attitude change measures to evaluate new product introductions
Day, George S. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
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Modeling store choice behavior
Aaker, David A.; Jones, J. Morgan - In: Journal of marketing research : JMR 8 (1971) 1, pp. 38-42
Persistent link: https://www.econbiz.de/10001784739