"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's...

The rural consumer opportunity -- Planting the seeds of prosperity in the rural world -- The influence of religion in the emerging rural world -- Growing consumers in emerging rural markets -- Plowing new routes to rural markets -- Seeding innovation and prosperity through technology --...

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's...

Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4:...