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Verbraucher
Marktforschung
7
Vereinigte Staaten
7
Marketing
6
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5
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5
Beziehungsmarketing
4
India
4
Indien
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Customer value
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Marketinginformationssystem
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Frankreich
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Blattberg, Robert C.
2
Sen, Subrata K.
2
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Journal of marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
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ECONIS (ZBW)
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1
A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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2
Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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