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Prediction of new product performance : an analytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10001420075
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New way to measure consumersʹ judgments
Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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A general model for understanding organizational buying behavior
Webster jr., Frederick E.; Wind, Yoram - In: Journal of marketing 36 (1972) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10002990835