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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold - 1979
Persistent link: https://www.econbiz.de/10000077433
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Zur Beeinflussung von Konsumenten, dargestellt an der Erklärung und Messung von Werbewirkungen
Kroeber-Riel, Werner - In: Marketing : neue Ergebnisse aus Forschung und Praxis, (pp. 99-114). 1978
Persistent link: https://www.econbiz.de/10002251787
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Models for responses of customers with a varying rate
Indow, Tarow - In: Journal of marketing research : JMR 8 (1971) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10003160513
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Advertising management, consumer behavior, and simulation
Nicosia, Francesco M. - In: Journal of advertising research 8 (1968) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10002576016
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Experimental analysis of theory of promotion at point of consumption
Peterson, Robin T. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 347-350
Persistent link: https://www.econbiz.de/10002664525
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Advertising effectiveness and risk in the consumer decision process
Barach, Jeffrey A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 314-320
Persistent link: https://www.econbiz.de/10001865988
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Advertising and the theory of consumer choice
Auld, D. A. L. - In: The quarterly journal of economics 88 (1974) 3, pp. 480-487
Persistent link: https://www.econbiz.de/10001845577
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A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile - 1967
Persistent link: https://www.econbiz.de/10002013359
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A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896