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Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Journal of marketing research : JMR 1 (1964) 2, pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
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Consumer use of information
Green, Paul E. - In: On knowing the consumer, (pp. 67-80). 1966
Persistent link: https://www.econbiz.de/10002539489
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Multidimensional scaling : an introduction and comparison of nonmetric unfolding techniques
Green, Paul E.; Carmone, Frank J. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 330-341
Persistent link: https://www.econbiz.de/10002539677
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New way to measure consumersʹ judgments
Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.; DeSarbo, Wayne S.; Kedia, Pradeep K. - In: Decision sciences : DS 11 (1980) 3, pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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Superordinate factorial designs in the analysis of consumer judgements
Green, Paul E.; Carroll, J. Douglas; Carmone, Frank J. - In: Journal of business research : JBR 4 (1976) 4, pp. 281-295
Persistent link: https://www.econbiz.de/10002540082