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~subject:"Verbraucher"
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Verbraucher
Konsumentenverhalten
79,003
Consumer behaviour
78,571
Werbung
13,727
Theorie
10,491
Advertising
10,312
Theory
10,273
Beziehungsmarketing
8,803
Relationship marketing
8,796
Markenführung
7,667
Brand management
7,660
Markenimage
6,619
Brand image
6,582
USA
5,634
Online-Handel
5,416
Online retailing
5,403
Customer satisfaction
5,375
Kundenzufriedenheit
5,375
Werbewirkung
5,348
Online-Marketing
5,309
Internet marketing
5,281
Advertising effects
5,263
United States
5,233
Deutschland
5,152
Social Web
4,840
Social web
4,837
Markenartikel
4,569
Brand
4,381
Einzelhandel
4,306
Dienstleistungsqualität
4,266
Service quality
4,262
Germany
4,149
Retail trade
4,142
Electronic Commerce
3,626
Verbraucherverhalten
3,581
E-commerce
3,499
Experiment
3,407
Emotion
3,181
Preismanagement
3,113
Pricing strategy
3,105
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All
Free
253
Undetermined
234
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Article
2,774
Book / Working Paper
2,668
Journal
32
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Article in journal
380
Aufsatz in Zeitschrift
380
Hochschulschrift
369
Graue Literatur
299
Non-commercial literature
299
Working Paper
254
Arbeitspapier
232
Aufsatz im Buch
218
Book section
218
Thesis
133
Collection of articles of several authors
109
Sammelwerk
109
Aufsatzsammlung
91
Konferenzschrift
70
Dissertation u.a. Prüfungsschriften
61
Bibliografie enthalten
49
Bibliography included
49
Mikroform
28
Amtsdruckschrift
26
Government document
26
Lehrbuch
23
Conference proceedings
20
Conference paper
16
Konferenzbeitrag
16
Textbook
15
Bibliografie
14
Collection of articles written by one author
11
Sammlung
11
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10
Umfrage
10
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9
Fallstudie
9
Forschungsbericht
7
Handbook
7
Handbuch
7
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7
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6
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6
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5
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5
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Undetermined
2,592
English
1,767
German
1,004
French
40
Swedish
23
Polish
15
Spanish
10
Danish
8
Russian
8
Italian
7
Dutch
7
Finnish
5
Hungarian
4
Czech
1
Norwegian
1
Portuguese
1
Slovak
1
Slovenian
1
Turkish
1
Chinese
1
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Author
All
Katona, George
23
Kroeber-Riel, Werner
18
Scherhorn, Gerhard
15
Beier, Udo
14
Hansen, Ursula
14
Nicosia, Francesco M.
13
Sheth, Jagdish N.
13
Dichtl, Erwin
12
Robertson, Thomas S.
12
Strümpel, Burkhard
12
Wiswede, Günter
12
Łyziak, Tomasz
12
Ferber, Robert
11
Ahlheim, Michael
10
Bruhn, Manfred
10
Diller, Hermann
10
Ehrenberg, A. S. C.
10
Jorgenson, Dale W.
10
Meffert, Heribert
10
Weinberg, Peter
10
Andreasen, Alan R.
9
Basu, Susanto
9
Berry, Steven
9
Howard, John A.
9
Pascali, Luigi
9
Schiantarelli, Fabio
9
Grunert, Klaus G.
8
Kollat, David T.
8
Morgan, James N.
8
Moschis, George P.
8
Sturdivant, Frederick D.
8
Ward, Scott
8
Ambrus, Attila
7
Bester, Helmut
7
Böcker, Franz
7
Davis, Harry L.
7
Deaton, Angus
7
Felser, Georg
7
Fischer-Winkelmann, Wolf F.
7
Granbois, Donald H.
7
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Institution
All
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
24
Europäische Kommission / Generaldirektion Justiz und Verbraucher
19
National Bureau of Economic Research
17
Springer Fachmedien Wiesbaden
11
American Marketing Association
7
Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
Europäische Kommission
4
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
4
Federal Reserve Bank <New York, NY>
4
London School of Economics and Political Science
4
Nordic Council of Ministers
4
Verlag Dr. Kovač
4
Books on Demand GmbH <Norderstedt>
3
Directorate B - Consumer affairs
3
Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
3
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Europäische Kommission / Statistisches Amt
3
Europäischen Gemeinschaften, Sprechergruppe
3
Forschungsverbund Empirische Verbraucherforschung
3
Health & consumer protection directorate general
3
Institut für Technologie- und Innovationsmanagement <Hamburg>
3
National Consumer Council
3
Organisation for Economic Co-operation and Development
3
Universität Mannheim
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
B3 - Product and service safety
2
Centre for International Research on Economic Tendency Surveys
2
Deutsche Gesellschaft für Psychologie
2
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
2
Directorate General for health and consumers
2
Ekonomiska Forskningsinstitutet
2
Erasmus <Förderungsprogramm> / GRUNDTVIG
2
Esomar
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Friedrich-Schiller-Universität Jena
2
Gesamthochschule Wuppertal / Arbeitsgruppe für Verbraucherforschung und Verbraucherpolitik
2
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Published in...
All
Journal of marketing research : JMR
102
Journal of marketing
54
Journal of retailing
52
Jahrbuch der Absatz- und Verbrauchsforschung
49
Journal of business research : JBR
46
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
The American economic review
40
Europäische Hochschulschriften / 5
37
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Economics letters
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Working paper / National Bureau of Economic Research, Inc.
31
SpringerLink / Bücher
30
The journal of business : B
27
Journal of advertising research
24
European economic review : EER
21
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of the Academy of Marketing Science
18
Business horizons
17
Consumer behavior : contemporary research in action
17
Esomar congress
17
Journal of economic theory
17
Zeitschrift für Verbraucherpolitik : ZVP
17
California management review
16
Discussion paper
15
International economic review
15
International journal of consumer studies
15
Journal of political economy
15
Marketing : ZFP ; journal of research and management
15
NBER working paper series
15
The review of economics and statistics
15
Die Betriebswirtschaft : DBW
14
Southern economic journal
14
American journal of agricultural economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Konsum und Verhalten
13
Springer eBook Collection
13
Marketing theory
12
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Campus Forschung
10
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Source
All
ECONIS (ZBW)
5,057
USB Cologne (EcoSocSci)
278
ArchiDok
60
USB Cologne (business full texts)
35
EconStor
34
RePEc
7
OLC EcoSci
2
BASE
1
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date (oldest first)
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
2
Der Konsument : Verbraucherbilder in
Werbung
, Konsumkritik und Verbraucherschutz 1945 - 1989
Gasteiger, Nepomuk
-
2010
Persistent link: https://www.econbiz.de/10003925571
Saved in:
3
Advertising
, society and consumer culture
Hovland, Roxanne
;
Wolburg, Joyce M.
-
2010
Persistent link: https://www.econbiz.de/10003908723
Saved in:
4
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and marketing,
advertising
and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
5
Advertising
and the consumer
Whyte jr., William H.
- In:
Consumer problems : Proceedings of an institute …
,
(pp. 14-22)
.
19XX
Persistent link: https://www.econbiz.de/10003014540
Saved in:
6
Values, lifestyles, and psychographics
Kahle, Lynn R.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004347392
Saved in:
7
Produktbeurteilung der Konsumenten : eine psychologische Theorie der Informationsverarbeitung
Bleicker, Ulrike
-
1983
Persistent link: https://www.econbiz.de/10004046785
Saved in:
8
Advertising
and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
9
A critique of the
advertising
consumer as "target" : addressing
advertising
's reflective audience
Wilson, Tony
;
Yun, Choy Tuck
;
Sia Bee Chuan
;
Hong, Tan Teck
- In:
Explorations in critical studies of advertising
,
(pp. 261-274)
.
2017
Persistent link: https://www.econbiz.de/10011595026
Saved in:
10
Der Einfluss von Schaufenstern auf die Erwartung der Konsumenten : eine explorative Studie
Fließ, Sabine
-
2007
Persistent link: https://www.econbiz.de/10013409332
Saved in:
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