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The science and art of branding
Franzen, Giep; Moriarty, Sandra E. - 2009
Persistent link: https://www.econbiz.de/10004956661
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Creating images and the psychology of marketing communication
Kahle, Lynn R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878293
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Consumer culture
Lury, Celia - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008968317
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Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James - 2008
Persistent link: https://www.econbiz.de/10004927350